Facebook Testing Snapchat Stories Competitor: "Messenger Day"
Facebook has begun rolling out the new ‘Messenger Day’ feature to its Australian iOS Messenger app users following an initial pilot in Poland. Preliminary looks at the user interface of the new feature bear quite a resemblance to Snapchat Stories. Story thumbnails are displayed in reverse chronological order above the regular Messenger interface.
Messenger Day, much like Instagram and Snapchat Stories, allows users to share short videos and photos with friends that disappear after 24 hours. Users can manipulate their photos by adding stickers or drawing on them before sharing.
In an email to TechCrunch, a representative from Facebook Messenger sheds some light on the inspiration for the new feature:
“We know that people come to Messenger to share everyday moments with friends and family. In Australia we are running a small test of new ways for people to share those updates visually.”
As Snapchat establishes itself as the go-to social media platforms for teens, others are taking note of their strategy and following suit. According to Piper Jaffray’s “Taking Stock with Teens” report, a whopping 80% of teens use Snapchat at least once a month, beating out even Instagram by a small margin.
As more teens gravitate away from platforms like Facebook in favor of shorter-form, more visual sharing, companies are looking for ways to regain the loyalty and attention of younger users. The question moving forward: how will these companies differentiate themselves when new features are increasingly similar? Will they be able to steal back users from Snapchat or are these lookalike features too little too late?
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