Pulse recently worked with 7 For All Mankind to promote their new “Denim Noir” collection. The “Make Your Own Night” campaign focused on showcasing the new 7FAM pieces through select influencers who reflect the brand’s personality, and how they style a unique piece from the new “Denim Noir” collection. The campaign, which ran this past September 2017, included 5 influencers: @captainbarto, @bridget, @rockybarnes, @natalieoffduty, and @dylanasuarez. Each influencer created 2 Instagram stories, including the swipe-up feature, and shared 1 Instagram post.
The influencers had creative freedom over their campaign content, allowing their diverse personalities and the unique 7FAM pieces to stand out through eye-catching imagery. The campaign lasted 2 weeks, with each post tagging @7forallmankind, and the hashtags #denimnoir, #7FAM, and including a unique promotional code.
All five bloggers were able to successfully capture the brand’s personality by portraying 7FAM as the go-to brand for the most on-trend pieces for a stylish night out. The campaign reached over 2.4 million Instagram users and generated over 209k impressions, with an impressive average engagement rate of 4.9%.
@captainbarto’s first campaign post captured the most attention, with more than 54k likes and 300+ comments, averaging a 19% engagement rate!