Pulse recently partnered with ultimate cool girl and model Natalie Suarez and actor Jay Ellis, star of HBO’s Insecure, on an exciting project for Grey Goose. The campaign promoted Grey Goose as the drink of choice for the holiday party season through creating beautiful content by influencers shared on Instagram. With the official campaign hashtag being #ViveLaVodka, the imagery evoked a festive, lively, yet classy theme. Jay and Natalie shared their exciting Grey Goose experiences via Instagram Stories, an Instagram post, and a video in order to make the campaign as dynamic and creative as possible.
Each influencer’s video started with the very beginning of their nights, with Natalie seen playing guitar before deciding on the perfect outfit for the night: a sparkling black pant and jacket. Jay can be seen putting a record on before dancing around his apartment in a plaid suit. The two meet a group of influencer friends at the party, handing over their Grey Goose tins to the host, Patrick Janelle @aguynamedpatrick, upon entering and greeting Alice Gao @alice_gao – both influencers known for their design aesthetic and New York City lifestyle content. Patrick ecstatically accepts his gifts and begins to shake up some martinis and other festive cocktails for his guests. The group of friends enjoy their drinks and head upstairs to a rooftop to cheers to the holidays together. In securing Natalie and Jay to participate in the #ViveLaVodka campaign, Grey Goose was able to put an incredible group of artists and tastemakers together, aligning the vodka as the ideal host gift this season.