Qualities To Look For In Your Next Influencer Marketing Agency

Whether you run a small startup or a large corporation, your business needs to gain brand visibility and acquire customers. This is becoming more difficult than ever due to the over saturation of advertisements in both the physical and digital spaces. It is therefore important to optimize your ad budget and focus on reaching your target audience - the people your awesome product or service was made for. To get the most out of your ad spend you'll need to choose the right marketing agency. We've already covered the power of influencer marketing on The Pulse Blog, and how influencer marketing is the most effective strategy in 2018. Millennials are turning to their online networks when making purchasing decisions; almost 75% of purchasing decisions are influenced by social media. Now, we'll be taking you through important qualities an influencer marketing agency must have to deliver the most impactful campaigns.

Optimize your ad spend by choosing an agency that:

1. Has a Young Team

Would you employ a carpenter to bake your wedding cake? Or a fashion stylist to fix your car? Maybe you would, but logically you would look for experienced specialists to get the things you want done done right. When it comes to influencer marketing, you should choose an agency whose employees are masters of social media. With the majority of employees under the age of 30, Pulse runs a team of digital natives who grew up surrounded by social. As active Instagram users, we love analyzing our own behavioral patterns and purchase decisions in relation to influencer marketing. Understanding the target consumer gives us a key insight into maximizing an influencer activation’s impact. Our founders Christoph Kastenholz, 27, and Lara Daniel, 29, have won the Forbes 30 Under 30 accolade in 2018, as well as the Hamma Award, that recognizes the best marketing startup in Hamburg. Coupled with featured interviews in ForbesESADEDeutsche Startups, and many more online marketing publications, Pulse is a dynamic team of young influencer marketing experts who can help you achieve your business goals.

2. Has Local Market Expertise Worldwide

Let's take you through a hypothetical scenario. You are Mr. X, and you want to launch your all-natural popcorn Pulse Puffs in Sweden, China, and the U.S. You whip out your laptop and email 100 influencers based in each respective country, hoping they will be open to promoting Pulse Puffs. Now, here's a false assumption: Influencers based in a certain country have a majority following from that country. In reality, many influencers have followings outside of their home countries. Influencers based in the U.S. might have half of their followers from the U.S., and the rest from Canada and China. Location does not determine following. As you are trying to reach your target market, you need an agency that can provide you with the right analytic insights to reach your target audience. Pulse uses these analytics to ensure influencer content is being reached by the right people.

In addition, you need an agency with influencer connections worldwide in order to reach the right audience. Pulse has a dedicated team of experts in each of our regions: Germany, U.S., Italy, U.K., France, Spain, and APAC. This gives Pulse a unique ability to execute campaigns on a global scale and work with brand’s worldwide to achieve their marketing goals.

3. Has Extensive Industry Experience

Whether your brand is in the beauty, tech, hospitality, design, or luxury space, Pulse has got you covered. We've worked with some of the biggest and smallest brands in every industry, and we can customize a package for you that works for your desired KPIs and budget. We're a friendly team who would love to talk to you about scaling up your business. To start transforming your business with influencer marketing, send us an email or give us a call. We'd love to chat!

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