Pulse Advertising was recently involved in a global campaign with Aldo celebrating designers around the world with five daring limited-edition shoe customizations. The #AldoMx sneaker is unique in that it is genderless – one dynamic shape fitting all. The Mx.3 campaign, the third iteration of its kind, consisted of a global collection commissioning 5 artists in New York, Montreal, London, Dubai and Seoul to create inspiring and uniting designs. Pulse Advertising was then tasked with picking local fashion savvy influencers to flaunt the shoes at Aldo launch events both in New York and London.
Street artist Buff Monster was asked to reimagine the New York City Mx sneaker, inspired by his vibrant hues and melting ice-cream monsters. The result was a striking pastel creation with a pattern of dripping ice-cream rivulets. Pulse Advertising then stepped in and contracted 4 streetwear influencers to both wear the shoes, and attend the launch event. With an average engagement rate of over 24%, Anthony Urbano, Jovel Roystan, Isaac Hindin and Dylana Suarez generated over 124,500 impressions with stylish street photography posts each featuring one of five shoes from the Mx.3 campaign. On August 22nd, the influencers attended the launch party at 393 NYC, with live performances by DJ Kitty Cash and A$AP NAST.
The spotlight for the London iteration of the Mx.3 campaign was on street artist INSA. Known for his pop-art inspired shapes and bright colors, the result was a colorful mix of florals and striped high-heeled legs sprawling over the shoe. Pulse Advertising contracted 8 London-based influencers to share quality posts and stories featuring the Mx.3 creations, and attend the London launch party on August 29th. With an average engagement rate of 15.5%, and close to 416,000 impressions, the influencers brought attention to both the creativity and inclusiveness of this campaign. Streetwear and fashion influencers such as Charlotte de Carle and Camila Carril attended the launch party at Bistrotheque, a modern converted warehouse and restaurant in Bethnal Green. Event highlights included a live performance by Ama Lou.
From the stunning visual content created to the high number of impressions and interactions, the Mx.3 campaign emphasizes the indubitable impact influencers have when it comes to creating brand awareness.