Check Your Social Media Pulse - July 2020 #2

Instagram Reels in India as TikTok banned

Following India’s decision to ban the TikTok app, Instagram has quickly launched its new Reels function in India.

Reels, Instagram’s response to TikTok, enables Instagram users to create 15-second, looping video clips within the app, which can be set to music, and spliced together from various clips… just like TikTok. Instagram recently released reels in France and Germany after launching in Brazil last year, and had not previously identified India for early release.

Instagram introduces ‘Shop’ tab

Instagram is starting a small global test of the Instagram Shop tab, which allows Instagram users to shop from top brands and creators via a new tab in the app’s navigation bar. Users will be able to filter products by categories via the existing Shop experience within Instagram Explore, as they can at the moment.

The Shop icon will replace the heart icon (Activity) in Instagram’s main navigation, and the Activity tab will be relocated to the top right of your Feed (next to the paper airline Direct icon).

WhatsApp Business shares QR codes

WhatsApp is expanding the reach and use of QR codes to enable customers to more easily connect with businesses on the platform, and to simplify sharing. 

They are now providing businesses with a series of stickers to support “we’re open for business” campaigns. It’s also made it possible for businesses to start sharing WhatsApp-based catalogs — dynamic lists of items that can in turn be ordered by users — as links outside of the WhatsApp platform itself.

A boost for the Pinterest algorithm

Pinterest is updating its Feed algorithm to boost specific types of content, in addition to usage-defined trends.

The update is a new approach to Pinterest’s algorithm distribution, which will enable it to put more focus on video content, or content from more culturally diverse creators, without having to compromise user experience.

Twitter: Subscribe here?

Speculation is rife that Twitter is working on a new subscription service, which could provide new options for prominent users, based on a job posting offered by the company which mentioned building a new subscription-service team.

What form the subscriptions would take is unclear, but the speculation alone was enough to cause a 12% spike in Twitter’s share price as investors spy a new revenue stream on the platform. Twitter has not commented, and has edited the job post to remove any mention of a new team.

Free courses in Community Management from Facebook

Facebook has launched a new Community Management education stream to its free Blueprint training platform.

The new program covers a range of topics such as building an online community, best audience management practices, engaging and moderating a community and measuring/analysing community success. Each element is broken down into its own educational block.