{"id":16280,"date":"2021-03-16T08:41:45","date_gmt":"2021-03-16T07:41:45","guid":{"rendered":"https:\/\/www.pulse-advertising.com\/?post_type=news&#038;p=16280"},"modified":"2024-02-01T08:59:08","modified_gmt":"2024-02-01T07:59:08","slug":"lara-daniel-for-talking-influence-instagram-reels-vs-tiktok","status":"publish","type":"news","link":"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/lara-daniel-for-talking-influence-instagram-reels-vs-tiktok\/","title":{"rendered":"Lara Daniel for Talking Influence: Instagram Reels vs TikTok"},"content":{"rendered":"<p>Of course, TikTok\u2019s enormous popularity with users did not go unnoticed by Instagram. Opportunity is a ladder that the competition is always looking to climb, and \u2014 perhaps scenting blood in the water \u2014 Instagram had TikTok\u2019s crown in its sights when it launched Instagram Reels in August 2020.<\/p>\n<p>Both TikTok and Reels boast an engagement rate that blows Instagram Posts and Twitter out of the water. With TikTok\u2019s users so engaged in the app, this makes it one of the most effective mediums to target them with authentic, original, and compelling content. By contrast, Instagram is keeping the details about Reels usage under wraps at the moment, so it\u2019s hard to draw some concrete parallels.\u00a0 However, Instagram is really promoting Reels, encouraging potentially reluctant adopters by rewarding them with increased reach.<\/p>\n<p>TikTok is fuelled by a power-house algorithm that Instagram hasn\u2019t managed to replicate just yet. However, Instagram appeals to a wider demographic and offers more varied content formats: Feed Posts, Stories, Reels, IGTV and Shops. This variety has built Instagram into the powerhouse it is today, but it also confuse creators, who aren\u2019t sure of the best way to maximise traction\u2026<\/p>\n<p><a href=\"https:\/\/talkinginfluence.com\/2021\/03\/15\/short-video-success-tiktok-vs-instagram-reels\/\" target=\"_blank\" rel=\"noopener\">Read the full article here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Of course, TikTok\u2019s enormous popularity with users did not go unnoticed by Instagram. Opportunity is a ladder that the competition is always looking to climb, and \u2014 perhaps scenting blood in the water \u2014 Instagram had TikTok\u2019s crown in its sights when it launched Instagram Reels in August 2020. Both TikTok and Reels boast an [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":16281,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":""},"categories":[],"tags":[],"class_list":["post-16280","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"news_title":"","news_title_source":{"label":"News Title","type":"text","formatted_value":""},"news_short_summery":"TikTok was the most downloaded app of 2020! However, the app also came under a lot of pressure in the second half of last year, with the threat of a potential ban in the US hanging over it for months.","news_short_summery_source":{"label":"News Short Summery","type":"text","formatted_value":"TikTok was the most downloaded app of 2020! However, the app also came under a lot of pressure in the second half of last year, with the threat of a potential ban in the US hanging over it for months."},"news_quotes":"","news_quotes_source":{"label":"News Quotes","type":"text","formatted_value":""},"additional_content":"","additional_content_source":{"label":"Additional Content","type":"wysiwyg","formatted_value":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lara Daniel for Talking Influence: Instagram Reels vs TikTok - Pulse Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pulse-advertising.com\/resources\/social-media-news\/lara-daniel-for-talking-influence-instagram-reels-vs-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lara Daniel for Talking Influence: Instagram Reels vs TikTok - Pulse Advertising\" \/>\n<meta property=\"og:description\" content=\"Of course, TikTok\u2019s enormous popularity with users did not go unnoticed by Instagram. Opportunity is a ladder that the competition is always looking to climb, and \u2014 perhaps scenting blood in the water \u2014 Instagram had TikTok\u2019s crown in its sights when it launched Instagram Reels in August 2020. 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