{"id":16360,"date":"2022-12-12T07:41:59","date_gmt":"2022-12-12T06:41:59","guid":{"rendered":"https:\/\/www.pulse-advertising.com\/?post_type=news&#038;p=16360"},"modified":"2024-02-02T07:44:44","modified_gmt":"2024-02-02T06:44:44","slug":"osservatorio-inside-influencer-marketing-research","status":"publish","type":"news","link":"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/osservatorio-inside-influencer-marketing-research\/","title":{"rendered":"Osservatorio inside influencer marketing research"},"content":{"rendered":"<p>Over the past two years, in collaboration with the Department of Political and Social Sciences of the University of Pavia and Eumetra, our Italian team has explored the influencer marketing industry through an in-depth analysis that considers the communication goals of brands and clients.<\/p>\n<p>In November 2021, the first results were published, following research into the point of view of influencers and content creators.<\/p>\n<p>Now the second set of data will be released, examining the approach of marketing directors and industry experts towards the world of influencer marketing.<\/p>\n<p>The long-term goal of the ongoing collaboration is to build a catalog of influencer marketing knowledge which companies and professionals can draw upon.<\/p>\n<div class=\"content-wrapper\">\n<article class=\"blog-post\">\n<div class=\"blog-post__body\">\n<p>Want to gain expert knowledge about the influencer marketing industry?\u00a0<a href=\"https:\/\/www.pulse-advertising.com\/influencer-marketing-agency\/\" rel=\"noopener\">Talk to us<\/a><a id=\"__hsNewLink\" href=\"https:\/\/www.pulse-advertising.com\/influencer-marketing-agency\/\" rel=\"noopener\">.<\/a><\/p>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Over the past two years, in collaboration with the Department of Political and Social Sciences of the University of Pavia and Eumetra, our Italian team has explored the influencer marketing industry through an in-depth analysis that considers the communication goals of brands and clients. In November 2021, the first results were published, following research into [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":16361,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":""},"categories":[],"tags":[],"class_list":["post-16360","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"news_title":"Our influencer marketing study,  <span>Osservatorio InSidE<\/span>, goes live","news_title_source":{"label":"News Title","type":"text","formatted_value":"Our influencer marketing study,  <span>Osservatorio InSidE<\/span>, goes live"},"news_short_summery":"Latest research into influencer marketing published by Pulse Advertising","news_short_summery_source":{"label":"News Short Summery","type":"text","formatted_value":"Latest research into influencer marketing published by Pulse Advertising"},"news_quotes":"In December 2022, our latest research into how marketing directors approach influencer marketing will be published, providing valuable insights into the industry and its development.","news_quotes_source":{"label":"News Quotes","type":"text","formatted_value":"In December 2022, our latest research into how marketing directors approach influencer marketing will be published, providing valuable insights into the industry and its development."},"additional_content":"","additional_content_source":{"label":"Additional Content","type":"wysiwyg","formatted_value":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Osservatorio inside influencer marketing research - Pulse Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/osservatorio-inside-influencer-marketing-research\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Osservatorio inside influencer marketing research - Pulse Advertising\" \/>\n<meta property=\"og:description\" content=\"Over the past two years, in collaboration with the Department of Political and Social Sciences of the University of Pavia and Eumetra, our Italian team has explored the influencer marketing industry through an in-depth analysis that considers the communication goals of brands and clients. In November 2021, the first results were published, following research into [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/osservatorio-inside-influencer-marketing-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Pulse Advertising\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T06:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2024\/02\/Osservatorio-Inside-Influencer-Marketing-research-Press-conference.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/cn\\\/resources\\\/social-media-news\\\/osservatorio-inside-influencer-marketing-research\\\/\",\"url\":\"https:\\\/\\\/www.pulse-advertising.com\\\/cn\\\/resources\\\/social-media-news\\\/osservatorio-inside-influencer-marketing-research\\\/\",\"name\":\"Osservatorio inside influencer marketing research - 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