38% of consumers purchase holiday gifts on Black Friday – your brand needs to reach not only your target market but also those who will be looking to bag a bargain present for them. 47% of Gen Z purchase from influencers: create a storytelling campaign depicting gift giving to create awareness of your product among this demographic.<\/p>\n
With a paid social integration, you can use first-party data to direct your campaign towards that same audience. As 49% of consumers aged 18 to 29 have purchased products after viewing social media ads, this will drive conversion for your brand.<\/p>\n
If your Black Friday campaign doesn\u2019t feel authentic, social media users will be the first to call it out: 90% of consumers said that authenticity is important when deciding which brands to support.<\/p>\n
Creating a Black Friday campaign with influencers who are your long-term brand ambassadors will resonate more with your audience, as they will believe in the influencers\u2019 passion for your product. Meanwhile, integrating user-generated content into your campaigns will further boost trust, as 63% of consumers believe user-generated content makes brands more authentic.<\/p>\n
Social media users want answers: replying to possible customers in less than 24 hours makes it 50% more likely they will purchase from you, while 37% of consumers expect a response in under 30 minutes. This is especially crucial on Black Friday when consumers will quickly move on to other deals.<\/p>\n
Implement customer service into your social media strategy ahead of Black Friday so your audience already feels a part of your community and knows they can reach out to you.<\/p>\n
58% of consumers are likely to buy from new brands on Black Friday; convert these new customers into long-term prospects by capturing their contact information as they purchase and offering them a discount code if they leave a review of your product.<\/p>\n
Welcoming new customers into your social media community is crucial, not only because they will become loyal ambassadors for your brand – but also because 90% of consumers buy from brands they follow on social media.<\/p>\n