{"id":20442,"date":"2025-06-25T10:00:10","date_gmt":"2025-06-25T08:00:10","guid":{"rendered":"https:\/\/www.pulse-advertising.com\/?post_type=news&#038;p=20442"},"modified":"2025-06-23T08:25:04","modified_gmt":"2025-06-23T06:25:04","slug":"tiktoks-shift-from-entertainment-to-commerce","status":"publish","type":"news","link":"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/","title":{"rendered":"TikTok\u2019s Shift from Entertainment to Commerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-20609\" src=\"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/06\/From-Entertainment-to-Commerce-300x208.jpg\" alt=\"\" width=\"300\" height=\"208\" srcset=\"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/06\/From-Entertainment-to-Commerce-300x208.jpg 300w, https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/06\/From-Entertainment-to-Commerce-1024x711.jpg 1024w, https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/06\/From-Entertainment-to-Commerce-768x533.jpg 768w, https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/06\/From-Entertainment-to-Commerce-1536x1067.jpg 1536w, https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/06\/From-Entertainment-to-Commerce-2048x1422.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember when TikTok was just about 15-second dance videos and viral challenges? That version of TikTok still exists, but it\u2019s no longer the whole story. TikTok isn\u2019t just entertaining anymore, it\u2019s quietly becoming the most powerful online shopping channel. Not because it sells better. But because <\/span><b>it sells without feeling like it\u2019s selling.<\/b><span style=\"font-weight: 400;\"> When people say TikTok is becoming an e-commerce platform, most assume it&#8217;s about adding shopping tabs or tagging products in videos. But that\u2019s just the surface. What\u2019s really happening is far more calculated. <\/span><b>TikTok is quietly building a full-fledged commerce ecosystem beneath its entertainment layer, turning it into a transactional content engine.<\/b><span style=\"font-weight: 400;\"> And that subtle shift from passive entertainment to active commerce is a complete rewrite of the customer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive deep into how this change is redefining digital commerce and what it means for brands, creators, and the future of buying behavior.<\/span><\/p>\n<h3><b>1. Full-Stack Retail Layer: TikTok Shop<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok Shop works beyond buying things inside the app.<\/span><b> It\u2019s an end-to-end commerce solution. <\/b><span style=\"font-weight: 400;\">Sellers can list products natively, creators can tag and promote items via affiliate links, and transactions, logistics, and customer service are handled within TikTok\u2019s backend. What makes it powerful is the vertical integration. TikTok controls the <\/span><b>content, discovery, purchase, and post-sale loop<\/b><span style=\"font-weight: 400;\">. And because the platform owns this entire flow, it can optimize the algorithm not just for engagement, but for <\/span><b>conversion<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udcb5 <\/span><\/i><a href=\"https:\/\/www.statista.com\/statistics\/1559392\/worldwide-tiktok-gmv\/\"><i><span style=\"font-weight: 400;\">In 2024, TikTok Shop<\/span><\/i><\/a> <i><span style=\"font-weight: 400;\">reached a whooping <\/span><\/i><b><i>33.2 billion U.S. dollars in GMV<\/i><\/b><i><span style=\"font-weight: 400;\">, showing the fast growth and success of the platform&#8217;s e-commerce feature.<\/span><\/i><\/p>\n<h3><b>2. The Rise of Affiliate Creators<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of TikTok\u2019s smartest moves is <\/span><b>making product selling easy through everyday creators. <\/b><span style=\"font-weight: 400;\">Through its affiliate program, even nano influencers can earn commissions for driving sales. That means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More people are incentivized to create shoppable content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brands get organic-looking promotions without paying for ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok gets more sales data to feed its algorithm<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This has created a <\/span><b>peer-to-peer sales culture<\/b><span style=\"font-weight: 400;\">, not brand-led selling. The people driving sales don\u2019t look like marketers. They look like your friends. That\u2019s not influencer marketing, it\u2019s more like casual shopping done in a fresh way.<\/span><\/p>\n<p><b><i>\ud83c\udfac<\/i><\/b><a href=\"https:\/\/www.statista.com\/statistics\/1559407\/us-tiktok-sales-channels-gmv\/\"><b><i> 58% of U.S. TikTok GMV<\/i><\/b><\/a><i><span style=\"font-weight: 400;\"> came from short-form videos, underscoring creator-led content.<\/span><\/i><\/p>\n<h3><b>3. Strategic Partnerships<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok isn\u2019t leaving growth to chance. They are teaming up with <\/span><b>brands, logistics companies, and even local governments<\/b><span style=\"font-weight: 400;\"> to set up operations in important areas like Southeast Asia, the UK, and the US. Take Indonesia, for instance, where TikTok partnered with GoTo\u2019s Tokopedia to speed up local deliveries and payment systems. In the US, they are bringing on sellers with zero commission deals to boost the number of products available. These strategies aren\u2019t just for show, they are smart moves that resemble what Amazon has done by <\/span><b>building up localized infrastructure.<\/b><\/p>\n<h3><b>4. The Power of UGC in TikTok Commerce<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The beauty of TikTok\u2019s commerce model is that most of its sales don\u2019t come from fancy brand ads. They come from simple <\/span><b>user-generated content, or UGC, that feels relaxed and real.<\/b><span style=\"font-weight: 400;\"> It works so well because it eliminates the usual ad fatigue, creates emotional context around products, and builds trust through social proof at scale. In short, UGC isn\u2019t just supporting commerce. It is the commerce. And thanks to TikTok\u2019s AI, even small creators with 300 followers can drive thousands in sales if their content resonates.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud802\udd82\ud81a\ude06\ud800\udc2a\ud81a\udc0b <\/span><\/i><a href=\"https:\/\/en.wikipedia.org\/wiki\/User-generated_content?utm_source=chatgpt.com\"><i><span style=\"font-weight: 400;\">Research suggests<\/span><\/i><\/a> <b><i>78% of millennials and 70% of Gen-Z <\/i><\/b><i><span style=\"font-weight: 400;\">rely on UGC to determine their purchasing decision.<\/span><\/i><\/p>\n<h3><b>5. Content is the Storefront<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Traditional e-commerce follows a funnel. First, you become aware, then you think about it, and finally, you make a purchase. TikTok compresses all of that into a single scroll. The moment someone watches a video, awareness is triggered, trust is built through relatability, and purchase is one tap away. There\u2019s no funnel anymore. It\u2019s just <\/span><b>scroll, trust, tap, own<\/b><span style=\"font-weight: 400;\">. That\u2019s not content marketing. That\u2019s retail fitting right into the entertainment app.<\/span><\/p>\n<p><b><i>\ud83d\ude80<\/i><\/b><a href=\"https:\/\/fitsmallbusiness.com\/tiktok-shop-statistics\/\"><b><i> 58% of U.S. TikTok Shop sales<\/i><\/b><\/a> <i><span style=\"font-weight: 400;\">came directly via short, shoppable videos; 32% from shop listings, 10% from live streams.<\/span><\/i><\/p>\n<h3><b>How Does This Change Commerce Forever?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The shift we are witnessing is the blueprint for how commerce will work in the next decade. Brands that understand TikTok&#8217;s infrastructure advantage today will dominate tomorrow&#8217;s marketplace. Creators who master this ecosystem will be the new retail entrepreneurs. And consumers will experience a buying journey so seamless, they won&#8217;t accept anything less from other platforms. This is the moment when entertainment, technology, and commerce finally merged into something bigger than their individual parts. The shift is inevitable. The only variable is your response. You can&#8217;t stop this wave. But you can choose to ride it or get swept away.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when TikTok was just about 15-second dance videos and viral challenges? That version of TikTok still exists, but it\u2019s no longer the whole story. TikTok isn\u2019t just entertaining anymore, it\u2019s quietly becoming the most powerful online shopping channel. Not because it sells better. But because it sells without feeling like it\u2019s selling. When people [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":20609,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":""},"categories":[1],"tags":[],"class_list":["post-20442","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"news_title":"","news_title_source":{"label":"News Title","type":"text","formatted_value":""},"news_short_summery":"TikTok isn\u2019t just for viral videos, it\u2019s building a commerce empire. From TikTok Shop to creator-led sales, every scroll is a storefront. What's the hidden engine behind TikTok\u2019s $33B commerce boom?","news_short_summery_source":{"label":"News Short Summery","type":"text","formatted_value":"TikTok isn\u2019t just for viral videos, it\u2019s building a commerce empire. From TikTok Shop to creator-led sales, every scroll is a storefront. What's the hidden engine behind TikTok\u2019s $33B commerce boom?"},"news_quotes":"","news_quotes_source":{"label":"News Quotes","type":"text","formatted_value":""},"additional_content":"","additional_content_source":{"label":"Additional Content","type":"wysiwyg","formatted_value":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok\u2019s Shift from Entertainment to Commerce - Pulse Advertising<\/title>\n<meta name=\"description\" content=\"The platform that made 15-second videos famous generated $33.2B in sales. Here&#039;s how TikTok turned entertainment into a commerce success story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok\u2019s Shift from Entertainment to Commerce - Pulse Advertising\" \/>\n<meta property=\"og:description\" content=\"The platform that made 15-second videos famous generated $33.2B in sales. Here&#039;s how TikTok turned entertainment into a commerce success story.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Pulse Advertising\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/06\/From-Entertainment-to-Commerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/cn\\\/resources\\\/social-media-news\\\/tiktoks-shift-from-entertainment-to-commerce\\\/\",\"url\":\"https:\\\/\\\/www.pulse-advertising.com\\\/cn\\\/resources\\\/social-media-news\\\/tiktoks-shift-from-entertainment-to-commerce\\\/\",\"name\":\"TikTok\u2019s Shift from Entertainment to Commerce - Pulse Advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/cn\\\/resources\\\/social-media-news\\\/tiktoks-shift-from-entertainment-to-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/cn\\\/resources\\\/social-media-news\\\/tiktoks-shift-from-entertainment-to-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pulse-advertising.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/From-Entertainment-to-Commerce.jpg\",\"datePublished\":\"2025-06-25T08:00:10+00:00\",\"description\":\"The platform that made 15-second videos famous generated $33.2B in sales. Here's how TikTok turned entertainment into a commerce success story.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/cn\\\/resources\\\/social-media-news\\\/tiktoks-shift-from-entertainment-to-commerce\\\/#breadcrumb\"},\"inLanguage\":\"zh\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pulse-advertising.com\\\/cn\\\/resources\\\/social-media-news\\\/tiktoks-shift-from-entertainment-to-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/cn\\\/resources\\\/social-media-news\\\/tiktoks-shift-from-entertainment-to-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.pulse-advertising.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/From-Entertainment-to-Commerce.jpg\",\"contentUrl\":\"https:\\\/\\\/www.pulse-advertising.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/From-Entertainment-to-Commerce.jpg\",\"width\":2160,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/cn\\\/resources\\\/social-media-news\\\/tiktoks-shift-from-entertainment-to-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pulse-advertising.com\\\/cn\\\/temp2023\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TikTok\u2019s Shift from Entertainment to Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/\",\"name\":\"Pulse Advertising\",\"description\":\"Influencer Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/#organization\",\"name\":\"Pulse Advertising\",\"url\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.pulse-advertising.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/pulse_logo.png\",\"contentUrl\":\"https:\\\/\\\/www.pulse-advertising.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/pulse_logo.png\",\"width\":400,\"height\":140,\"caption\":\"Pulse Advertising\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok\u2019s Shift from Entertainment to Commerce - Pulse Advertising","description":"The platform that made 15-second videos famous generated $33.2B in sales. Here's how TikTok turned entertainment into a commerce success story.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/","og_locale":"zh_CN","og_type":"article","og_title":"TikTok\u2019s Shift from Entertainment to Commerce - Pulse Advertising","og_description":"The platform that made 15-second videos famous generated $33.2B in sales. Here's how TikTok turned entertainment into a commerce success story.","og_url":"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/","og_site_name":"Pulse Advertising","og_image":[{"width":2160,"height":1500,"url":"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/06\/From-Entertainment-to-Commerce.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/","url":"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/","name":"TikTok\u2019s Shift from Entertainment to Commerce - Pulse Advertising","isPartOf":{"@id":"https:\/\/www.pulse-advertising.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/#primaryimage"},"image":{"@id":"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/06\/From-Entertainment-to-Commerce.jpg","datePublished":"2025-06-25T08:00:10+00:00","description":"The platform that made 15-second videos famous generated $33.2B in sales. Here's how TikTok turned entertainment into a commerce success story.","breadcrumb":{"@id":"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/#breadcrumb"},"inLanguage":"zh","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"zh","@id":"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/#primaryimage","url":"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/06\/From-Entertainment-to-Commerce.jpg","contentUrl":"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/06\/From-Entertainment-to-Commerce.jpg","width":2160,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/tiktoks-shift-from-entertainment-to-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pulse-advertising.com\/cn\/temp2023\/"},{"@type":"ListItem","position":2,"name":"TikTok\u2019s Shift from Entertainment to Commerce"}]},{"@type":"WebSite","@id":"https:\/\/www.pulse-advertising.com\/it\/#website","url":"https:\/\/www.pulse-advertising.com\/it\/","name":"Pulse Advertising","description":"Influencer Marketing Agency","publisher":{"@id":"https:\/\/www.pulse-advertising.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pulse-advertising.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh"},{"@type":"Organization","@id":"https:\/\/www.pulse-advertising.com\/it\/#organization","name":"Pulse Advertising","url":"https:\/\/www.pulse-advertising.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"zh","@id":"https:\/\/www.pulse-advertising.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2023\/03\/pulse_logo.png","contentUrl":"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2023\/03\/pulse_logo.png","width":400,"height":140,"caption":"Pulse Advertising"},"image":{"@id":"https:\/\/www.pulse-advertising.com\/it\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.pulse-advertising.com\/cn\/wp-json\/wp\/v2\/news\/20442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pulse-advertising.com\/cn\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.pulse-advertising.com\/cn\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.pulse-advertising.com\/cn\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pulse-advertising.com\/cn\/wp-json\/wp\/v2\/comments?post=20442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pulse-advertising.com\/cn\/wp-json\/wp\/v2\/media\/20609"}],"wp:attachment":[{"href":"https:\/\/www.pulse-advertising.com\/cn\/wp-json\/wp\/v2\/media?parent=20442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pulse-advertising.com\/cn\/wp-json\/wp\/v2\/categories?post=20442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pulse-advertising.com\/cn\/wp-json\/wp\/v2\/tags?post=20442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}