{"id":16384,"date":"2023-05-30T09:11:26","date_gmt":"2023-05-30T07:11:26","guid":{"rendered":"https:\/\/www.pulse-advertising.com\/?post_type=news&#038;p=16384"},"modified":"2024-02-02T09:11:50","modified_gmt":"2024-02-02T08:11:50","slug":"chris-kastenholz-featured-on-adweek","status":"publish","type":"news","link":"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/chris-kastenholz-featured-on-adweek\/","title":{"rendered":"Chris Kastenholz featured on  AdWeek"},"content":{"rendered":"<p>Marketing publication AdWeek has featured Pulse Advertising Co-Founder and CEO Chris Kastenholz in their round-up, \u2018What\u2019s Next for AI and Marketing?\u2019. The article details how AI technology will impact everything from influencer marketing to social media to branding.<\/p>\n<p>Chris explains how the dominance of chatbots such as ChatGPT will change how we use search engines. As users become accustomed to directing their questions towards ChatGPT rather than Google, fewer users will discover brands via Google search.<\/p>\n<p>Meanwhile, social media search is on the rise: brands can overcome the migration away from Google search with a social-first advertising strategy that includes brand campaigns on TikTok.<\/p>\n<p>Read the full article\u00a0<a href=\"https:\/\/www.adweek.com\/creativity\/whats-next-for-ai-and-marketing\/\">here<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.pulse-advertising.com\/contact\/\">talk to us<\/a>\u00a0about how to grow your brand awareness via social media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing publication AdWeek has featured Pulse Advertising Co-Founder and CEO Chris Kastenholz in their round-up, \u2018What\u2019s Next for AI and Marketing?\u2019. The article details how AI technology will impact everything from influencer marketing to social media to branding. Chris explains how the dominance of chatbots such as ChatGPT will change how we use search engines. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":16385,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":""},"categories":[],"tags":[],"class_list":["post-16384","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"news_title":"Chris Kastenholz featured on  <span>AdWeek<\/span>","news_title_source":{"label":"News Title","type":"text","formatted_value":"Chris Kastenholz featured on  <span>AdWeek<\/span>"},"news_short_summery":"Our CEO provided thought leadership on AI\u2019s impact on marketing","news_short_summery_source":{"label":"News Short Summery","type":"text","formatted_value":"Our CEO provided thought leadership on AI\u2019s impact on marketing"},"news_quotes":"\u201cAs more users take advantage of the benefits of AI-integrated search, brands stand to gain less traction from SEO and paid Google ads as traditional search engine usage decreases.\"","news_quotes_source":{"label":"News Quotes","type":"text","formatted_value":"\u201cAs more users take advantage of the benefits of AI-integrated search, brands stand to gain less traction from SEO and paid Google ads as traditional search engine usage decreases.\""},"additional_content":"","additional_content_source":{"label":"Additional Content","type":"wysiwyg","formatted_value":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chris Kastenholz featured on AdWeek - Pulse Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pulse-advertising.com\/cn\/resources\/social-media-news\/chris-kastenholz-featured-on-adweek\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chris Kastenholz featured on AdWeek - Pulse Advertising\" \/>\n<meta property=\"og:description\" content=\"Marketing publication AdWeek has featured Pulse Advertising Co-Founder and CEO Chris Kastenholz in their round-up, \u2018What\u2019s Next for AI and Marketing?\u2019. 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