{"id":21892,"date":"2025-09-06T08:15:01","date_gmt":"2025-09-06T06:15:01","guid":{"rendered":"https:\/\/www.pulse-advertising.com\/?post_type=news&#038;p=21892"},"modified":"2025-08-29T08:22:48","modified_gmt":"2025-08-29T06:22:48","slug":"social-commerce-trends-from-the-us","status":"publish","type":"news","link":"https:\/\/www.pulse-advertising.com\/it\/resources\/social-media-news\/social-commerce-trends-from-the-us\/","title":{"rendered":"What Social Commerce Trends From The US Can Teach Global Marketers"},"content":{"rendered":"<p data-start=\"517\" data-end=\"803\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22016\" src=\"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/TikTok-Shop-300x208.png\" alt=\"\" width=\"300\" height=\"208\" srcset=\"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/TikTok-Shop-300x208.png 300w, https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/TikTok-Shop-1024x711.png 1024w, https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/TikTok-Shop-768x533.png 768w, https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/TikTok-Shop.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p data-start=\"517\" data-end=\"803\">As we continue our Marketing Around the World series this September, the US is a prime example of holiday social commerce activations. TikTok Shop\u2019s explosive growth during the holiday season has become a case study in how discovery, entertainment, and purchase converge on one platform.<\/p>\n<p data-start=\"805\" data-end=\"1063\">For global marketers, the US holiday boom is more than an isolated success story. It signals how direct-to-consumer social commerce is transforming the way people shop worldwide, with best practices emerging that can be localized and scaled across markets.<\/p>\n<hr data-start=\"1065\" data-end=\"1068\" \/>\n<h3 data-start=\"1070\" data-end=\"1112\">The TikTok Shop Phenomenon in the US<\/h3>\n<p data-start=\"1113\" data-end=\"1432\">TikTok Shop has quickly embedded itself into the US retail calendar, especially during holidays like Black Friday and Christmas. The app\u2019s unique blend of entertainment and commerce drives impulse purchases, with beauty, fashion, and gadgets dominating the top-selling categories.<\/p>\n<p data-start=\"1434\" data-end=\"1804\">Unlike traditional e-commerce, TikTok Shop collapses the funnel: consumers move from<a href=\"https:\/\/www.pulse-advertising.com\/news\/how-to-build-seamless-social-commerce-journeys-for-brands\/\"> discovery to conversion<\/a>\u00a0in seconds, often influenced by creators and live shopping moments. For US brands, this has unlocked new sales channels; for global marketers, it offers a preview of how social-first shopping experiences will scale worldwide.<\/p>\n<p data-start=\"1806\" data-end=\"2271\">But success requires preparation. As Mikhail Hanney, MD at PULSE, explains: <em data-start=\"1901\" data-end=\"2106\">\u201cIf you want to be ready for Black Friday, you need to align your social team with your e-commerce team, understand fulfillment, and decide your risk tolerance. Brands need a checklist before diving in.\u201d<\/em> His perspective underscores that social commerce isn\u2019t just a trend to jump on, it\u2019s an operational shift that requires alignment across teams and clear readiness.<\/p>\n<hr data-start=\"3392\" data-end=\"3395\" \/>\n<h3 data-start=\"3397\" data-end=\"3462\">Checklist: Social Commerce Best Practices to Adapt Globally<\/h3>\n<ul data-start=\"3463\" data-end=\"4108\">\n<li data-start=\"3463\" data-end=\"3618\">\n<p data-start=\"3465\" data-end=\"3618\">Leverage creator-led video: prioritize authentic, relatable content that <a href=\"https:\/\/www.pulse-advertising.com\/news\/the-anatomy-of-a-high-converting-shoppable-tiktok-video\/\">blends entertainment with conversion.<\/a><\/p>\n<\/li>\n<li data-start=\"3619\" data-end=\"3693\">\n<p data-start=\"3621\" data-end=\"3693\">Test live shopping formats during seasonal peaks.<\/p>\n<\/li>\n<li data-start=\"3694\" data-end=\"3809\">\n<p data-start=\"3696\" data-end=\"3809\">Localize category focus: beauty, fashion, and tech dominate in the US, but identify equivalents in your market.<\/p>\n<\/li>\n<li data-start=\"3810\" data-end=\"3932\">\n<p data-start=\"3812\" data-end=\"3932\">Plan around gifting moments beyond Christmas &#8211; Ramadan, Lunar New Year, or local festivals can be social shopping peaks.<\/p>\n<\/li>\n<li data-start=\"3933\" data-end=\"4021\">\n<p data-start=\"3935\" data-end=\"4021\">Align social, e-commerce, and operations early to avoid silos and fulfillment risks.<\/p>\n<\/li>\n<li data-start=\"4022\" data-end=\"4108\">\n<p data-start=\"4024\" data-end=\"4108\"><a href=\"https:\/\/www.pulse-advertising.com\/software\/social-media-value\/\">Track performance<\/a> in real time and reallocate budgets quickly to winning products.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4110\" data-end=\"4113\" \/>\n<h3 data-start=\"4115\" data-end=\"4136\">Global Takeaway<\/h3>\n<p data-start=\"4137\" data-end=\"4463\">The US TikTok Shop holiday boom proves that direct-to-consumer social commerce isn\u2019t just a US trend but a model for social shopping worldwide. While cultural calendars differ, the underlying social commerce best practices, like creator-led storytelling, live shopping, and in-feed conversions, can be applied in any market. For brands ready to get ahead, the opportunity is clear: lean into social-first shopping experiences now, and set the standard for global social commerce strategy tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we continue our Marketing Around the World series this September, the US is a prime example of holiday social commerce activations. TikTok Shop\u2019s explosive growth during the holiday season has become a case study in how discovery, entertainment, and purchase converge on one platform. For global marketers, the US holiday boom is more than [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":22016,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":""},"categories":[1],"tags":[],"class_list":["post-21892","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"news_title":"","news_title_source":{"label":"News Title","type":"text","formatted_value":""},"news_short_summery":"The US TikTok Shop holiday boom showcases how global social commerce trends are evolving, with creator-led content, live shopping, and direct-to-consumer sales shaping social-first shopping experiences worldwide.","news_short_summery_source":{"label":"News Short Summery","type":"text","formatted_value":"The US TikTok Shop holiday boom showcases how global social commerce trends are evolving, with creator-led content, live shopping, and direct-to-consumer sales shaping social-first shopping experiences worldwide."},"news_quotes":"","news_quotes_source":{"label":"News Quotes","type":"text","formatted_value":""},"additional_content":"","additional_content_source":{"label":"Additional Content","type":"wysiwyg","formatted_value":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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