{"id":22635,"date":"2025-11-11T12:18:33","date_gmt":"2025-11-11T11:18:33","guid":{"rendered":"https:\/\/www.pulse-advertising.com\/?post_type=news&p=22635"},"modified":"2025-11-11T12:18:33","modified_gmt":"2025-11-11T11:18:33","slug":"top-5-christmas-campaigns","status":"publish","type":"news","link":"https:\/\/www.pulse-advertising.com\/it\/resources\/social-media-news\/top-5-christmas-campaigns\/","title":{"rendered":"Top 5 Christmas campaigns: How the biggest brands are celebrating"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

The holiday season is officially here, and with it comes the most anticipated marketing moment of the year. From Mariah Carey’s annual “It’s Time” declaration to Coca-Cola’s iconic red trucks, Christmas campaigns have become cultural moments that define the season. For brands looking to break through the noise on social media, understanding what the biggest names are doing – and how to adapt those strategies – is key.<\/p>\n

 <\/p>\n

\n

1. Mariah Carey – the queen of Christmas consistency<\/strong><\/h3>\n

Mariah Carey has basically become Christmas at this point, and it’s no accident. Her annual November 1st “It’s Time” video has turned into a viral tradition. It signals the unofficial start of the holiday season across every social platform. This year’s partnership with Sephora pulled in over 100 million views on TikTok alone. It proves how owning a seasonal moment builds massive engagement. Sure, the campaign caught some flak for its tone during tough economic times. But the sheer number of views shows that even controversy can drive serious reach.<\/p>\n

 <\/p>\n

\n

2. Coca-Cola – embracing AI and nostalgia<\/strong><\/h3>\n

Coca-Cola brought back its beloved “Holidays Are Coming” commercial for 2024. But this time they went full AI – using three different AI studios to recreate the magic. They’re continuing to refine the approach for 2025 with better technical quality. The broader “Refresh Your Holidays” campaign runs everywhere from TV to social. It shows how even legacy brands can experiment with new tech while keeping their classic vibe. The AI approach definitely sparked some heated debates about authenticity. But you’ve got to admire Coca-Cola’s confidence in pushing boundaries.<\/p>\n

 <\/p>\n

\n

3. Amazon – proving that proven ideas deserve longer life<\/strong><\/h3>\n

Here’s a refreshing move. Amazon made the smartest holiday decision by doing absolutely nothing new. They re-aired their 2023 “Joy Ride” campaign as their main emotional spot for 2025. The ad features three lifelong friends ordering seat cushions and sledding down snowy hills like kids again. All set to The Beatles’ “In My Life.” According to research firm System1, “Joy Ride” tested as Amazon’s most effective ad ever. Instead of chasing something shiny and new, they showed that when you’ve got a winner, you let it breathe and build tradition.<\/p>\n

 <\/p>\n

\n

4. Deutsche Telekom – breaking down barriers<\/strong><\/h3>\n

Deutsche Telekom went deep with their campaign “There’s no message heavier than the one we don’t send.” The film literally shows a young woman lugging around a heavy sack. It represents the weight of an unsent message to her mom. When she finally hits send, the burden lifts. Rolling out across nine European markets, the campaign focuses on emotional barriers. Not 5G or network speeds – and that’s exactly why it works.<\/p>\n

 <\/p>\n

\n

5. Aldi – character-driven storytelling wins again<\/strong><\/h3>\n

Aldi keeps winning with Kevin the Carrot, and honestly, it’s not even close. For the second year straight, Aldi topped the charts for most-remembered Christmas ads. Kevin’s festive adventures hit especially hard with families. The campaign is both shareable and genuinely fun to watch. It’s proof that a simple, lovable mascot can create the kind of emotional connection that drives real engagement and sales.<\/p>\n

 <\/p>\n

\n

What your brand can do on social to compete<\/strong><\/h3>\n

You don’t need a multi-million dollar budget to create holiday magic on social media. Here’s how to actually get on the radar:<\/p>\n