{"id":18464,"date":"2024-09-16T17:24:10","date_gmt":"2024-09-16T15:24:10","guid":{"rendered":"https:\/\/www.pulse-advertising.com\/?post_type=news&p=18464"},"modified":"2024-09-25T17:51:06","modified_gmt":"2024-09-25T15:51:06","slug":"pinterest-has-pushed-promotions-with-influx-of-gen-z-users","status":"publish","type":"news","link":"https:\/\/www.pulse-advertising.com\/nl\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/","title":{"rendered":"Pinterest has Pushed Promotions with Influx of Gen Z Users"},"content":{"rendered":"

When you think of platforms Gen Z is flocking to, Pinterest might not immediately come to mind. However, according to Pinterest\u2019s latest report<\/a>, the platform is becoming an essential platform for younger audiences that are big on impulsive purchases. In fact, Gen Z now makes up over 40% of Pinterest’s global monthly users<\/b>, with more than 200 million young users turning to the platform each month. So, while TikTok and Instagram dominate Gen Z\u2019s social habits, Pinterest\u2019s growth among this demographic<\/b> offers marketers valuable opportunities to reach this audience in new ways.<\/p>\n

Let’s break down what you need to know.<\/p>\n

1. Appear When They Search<\/b><\/p>\n

Gen Z is using Pinterest to search and save content at higher rates than older generations. This means brands need to optimise their descriptions<\/b> to align with emerging search trends<\/b>. Being visible when Gen Z is actively searching makes your brand more likely to be discovered. Pinterest\u2019s Trends tool can offer insights into what\u2019s gaining traction in real time, giving marketers a leg up in staying relevant.<\/p>\n

2. Build Traction for Transactions<\/b><\/p>\n

A key insight from the report is that people are seven times more likely to purchase a product they\u2019ve saved on Pinterest<\/b>. This highlights the importance of calls-to-action (CTAs) on Pins<\/b>, guiding users toward taking steps after discovering products. Whether it’s a discount code or a seamless link to shop, giving Gen Z that extra push can make a huge difference.<\/p>\n

3. Make It Shoppable<\/b><\/p>\n

More than 63% of weekly Gen Z Pinners are \u201calways shopping.\u201d<\/b> Pinterest\u2019s shoppable features make it easier than ever for users to go from Pin to purchase. Marketers should ensure that Pins are not only visually appealing but also actionable<\/b>, making it simple for Pinners to purchase items directly from the platform. Think of Pinterest as the middle ground between browsing and shopping, where the right shoppable content can push users towards a buy.<\/p>\n

4. Stay Ahead of the Trends<\/b><\/p>\n

If there\u2019s one thing you can count on with Gen Z, it\u2019s that trends are always changing<\/b>. This generation is constantly searching for the next look or persona to try on. To keep up, marketers need to be just as nimble, staying updated with the latest shifts in fashion, culture, and aesthetics. Pinterest Trends can be a great resource here, helping brands spot emerging interests and lean into them early.<\/p>\n

5. Connect Them to Culture<\/b><\/p>\n

Gen Z is deeply plugged into pop culture, and Pinterest suggests marketers tie their campaigns to key cultural events<\/b> like new movie releases, concerts, and festivals. Themed content around such events can feel more authentic and resonate better with this audience. Keeping content culturally relevant is key to staying on their radar.<\/p>\n

6. Don\u2019t Forget the People Shopping for Them<\/b><\/p>\n

It\u2019s easy to forget that older generations<\/b>\u2014like Gen Z\u2019s parents\u2014are often shopping on their behalf. For instance, over half of U.S. moms<\/b> use Pinterest, many of whom are buying for their Gen Z kids. Brands need to ensure their marketing appeals not just to Gen Z, but also to the people who are buying for them. Showcase what\u2019s popular among younger users to attract both direct and indirect buyers.<\/p>\n

Takeaways for Marketers<\/b><\/p>\n

So, what does all this mean? In short, marketers and brands need to recognise that Pinterest is becoming a staple for Gen Z\u2019s discovery and shopping, and crafting campaigns that cater to their unique behaviours is key. Staying on top of trends<\/b>, making your content shoppable<\/b>, and connecting to cultural moments<\/b> can all help capture this audience\u2019s attention. And don\u2019t forget: appeal to the older generations who are buying for them too.<\/p>\n

As we move into the future, brands that can align with Gen Z\u2019s interests and make the shopping journey seamless will win big on Pinterest.<\/p>\n","protected":false},"excerpt":{"rendered":"

When you think of platforms Gen Z is flocking to, Pinterest might not immediately come to mind. However, according to Pinterest\u2019s latest report, the platform is becoming an essential platform for younger audiences that are big on impulsive purchases. In fact, Gen Z now makes up over 40% of Pinterest’s global monthly users, with more […]<\/p>\n","protected":false},"author":7,"featured_media":18573,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":""},"categories":[],"tags":[],"class_list":["post-18464","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"news_title":"Pinterest has Pushed Promotions with Influx of Gen Z Users","news_title_source":{"label":"News Title","type":"text","formatted_value":"Pinterest has Pushed Promotions with Influx of Gen Z Users"},"news_short_summery":"It\u2019s a Gen Z world, and they\u2019re on Pinterest now \ud83d\udc85","news_short_summery_source":{"label":"News Short Summery","type":"text","formatted_value":"It\u2019s a Gen Z world, and they\u2019re on Pinterest now \ud83d\udc85"},"news_quotes":"","news_quotes_source":{"label":"News Quotes","type":"text","formatted_value":""},"additional_content":"","additional_content_source":{"label":"Additional Content","type":"wysiwyg","formatted_value":""}},"yoast_head":"\nPinterest has Pushed Promotions with Influx of Gen Z Users - Pulse Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest has Pushed Promotions with Influx of Gen Z Users - Pulse Advertising\" \/>\n<meta property=\"og:description\" content=\"When you think of platforms Gen Z is flocking to, Pinterest might not immediately come to mind. However, according to Pinterest\u2019s latest report, the platform is becoming an essential platform for younger audiences that are big on impulsive purchases. In fact, Gen Z now makes up over 40% of Pinterest’s global monthly users, with more […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/\" \/>\n<meta property=\"og:site_name\" content=\"Pulse Advertising\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-25T15:51:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2024\/09\/Pinterest-has-Pushed-Promotions-with-Influx-of-Gen-Z-Users-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/de\\\/resources\\\/social-media-news\\\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\\\/\",\"url\":\"https:\\\/\\\/www.pulse-advertising.com\\\/de\\\/resources\\\/social-media-news\\\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\\\/\",\"name\":\"Pinterest has Pushed Promotions with Influx of Gen Z Users - Pulse Advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/de\\\/resources\\\/social-media-news\\\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/de\\\/resources\\\/social-media-news\\\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pulse-advertising.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Pinterest-has-Pushed-Promotions-with-Influx-of-Gen-Z-Users-1-1.jpg\",\"datePublished\":\"2024-09-16T15:24:10+00:00\",\"dateModified\":\"2024-09-25T15:51:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/de\\\/resources\\\/social-media-news\\\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pulse-advertising.com\\\/de\\\/resources\\\/social-media-news\\\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/de\\\/resources\\\/social-media-news\\\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.pulse-advertising.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Pinterest-has-Pushed-Promotions-with-Influx-of-Gen-Z-Users-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.pulse-advertising.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Pinterest-has-Pushed-Promotions-with-Influx-of-Gen-Z-Users-1-1.jpg\",\"width\":1080,\"height\":750,\"caption\":\"Pinterest-has-Pushed-Promotions-with-Influx-of-Gen-Z-Users-1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/de\\\/resources\\\/social-media-news\\\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pulse-advertising.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pinterest has Pushed Promotions with Influx of Gen Z Users\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/\",\"name\":\"Pulse Advertising\",\"description\":\"Influencer Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/#organization\",\"name\":\"Pulse Advertising\",\"url\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.pulse-advertising.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/pulse_logo.png\",\"contentUrl\":\"https:\\\/\\\/www.pulse-advertising.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/pulse_logo.png\",\"width\":400,\"height\":140,\"caption\":\"Pulse Advertising\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pulse-advertising.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pinterest has Pushed Promotions with Influx of Gen Z Users - Pulse Advertising","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/","og_locale":"nl_NL","og_type":"article","og_title":"Pinterest has Pushed Promotions with Influx of Gen Z Users - Pulse Advertising","og_description":"When you think of platforms Gen Z is flocking to, Pinterest might not immediately come to mind. However, according to Pinterest\u2019s latest report, the platform is becoming an essential platform for younger audiences that are big on impulsive purchases. In fact, Gen Z now makes up over 40% of Pinterest’s global monthly users, with more […]","og_url":"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/","og_site_name":"Pulse Advertising","article_modified_time":"2024-09-25T15:51:06+00:00","og_image":[{"width":1080,"height":750,"url":"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2024\/09\/Pinterest-has-Pushed-Promotions-with-Influx-of-Gen-Z-Users-1-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"3 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/","url":"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/","name":"Pinterest has Pushed Promotions with Influx of Gen Z Users - Pulse Advertising","isPartOf":{"@id":"https:\/\/www.pulse-advertising.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/#primaryimage"},"image":{"@id":"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2024\/09\/Pinterest-has-Pushed-Promotions-with-Influx-of-Gen-Z-Users-1-1.jpg","datePublished":"2024-09-16T15:24:10+00:00","dateModified":"2024-09-25T15:51:06+00:00","breadcrumb":{"@id":"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/#primaryimage","url":"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2024\/09\/Pinterest-has-Pushed-Promotions-with-Influx-of-Gen-Z-Users-1-1.jpg","contentUrl":"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2024\/09\/Pinterest-has-Pushed-Promotions-with-Influx-of-Gen-Z-Users-1-1.jpg","width":1080,"height":750,"caption":"Pinterest-has-Pushed-Promotions-with-Influx-of-Gen-Z-Users-1"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/pinterest-has-pushed-promotions-with-influx-of-gen-z-users\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pulse-advertising.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Pinterest has Pushed Promotions with Influx of Gen Z Users"}]},{"@type":"WebSite","@id":"https:\/\/www.pulse-advertising.com\/it\/#website","url":"https:\/\/www.pulse-advertising.com\/it\/","name":"Pulse Advertising","description":"Influencer Marketing Agency","publisher":{"@id":"https:\/\/www.pulse-advertising.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pulse-advertising.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.pulse-advertising.com\/it\/#organization","name":"Pulse Advertising","url":"https:\/\/www.pulse-advertising.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.pulse-advertising.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2023\/03\/pulse_logo.png","contentUrl":"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2023\/03\/pulse_logo.png","width":400,"height":140,"caption":"Pulse Advertising"},"image":{"@id":"https:\/\/www.pulse-advertising.com\/it\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.pulse-advertising.com\/nl\/wp-json\/wp\/v2\/news\/18464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pulse-advertising.com\/nl\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.pulse-advertising.com\/nl\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.pulse-advertising.com\/nl\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pulse-advertising.com\/nl\/wp-json\/wp\/v2\/comments?post=18464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pulse-advertising.com\/nl\/wp-json\/wp\/v2\/media\/18573"}],"wp:attachment":[{"href":"https:\/\/www.pulse-advertising.com\/nl\/wp-json\/wp\/v2\/media?parent=18464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pulse-advertising.com\/nl\/wp-json\/wp\/v2\/categories?post=18464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pulse-advertising.com\/nl\/wp-json\/wp\/v2\/tags?post=18464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}