{"id":21606,"date":"2025-08-08T10:10:19","date_gmt":"2025-08-08T08:10:19","guid":{"rendered":"https:\/\/www.pulse-advertising.com\/?post_type=news&#038;p=21606"},"modified":"2025-08-06T10:10:30","modified_gmt":"2025-08-06T08:10:30","slug":"how-to-turn-brand-accounts-into-communities","status":"publish","type":"news","link":"https:\/\/www.pulse-advertising.com\/nl\/resources\/social-media-news\/how-to-turn-brand-accounts-into-communities\/","title":{"rendered":"How to Turn Brand Accounts Into Communities"},"content":{"rendered":"<h3 data-start=\"1740\" data-end=\"1790\"><strong data-start=\"1744\" data-end=\"1790\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21670\" src=\"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/Start-building-belonging-300x208.png\" alt=\"\" width=\"300\" height=\"208\" srcset=\"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/Start-building-belonging-300x208.png 300w, https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/Start-building-belonging-1024x711.png 1024w, https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/Start-building-belonging-768x533.png 768w, https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/Start-building-belonging.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/strong><\/h3>\n<h3 data-start=\"1740\" data-end=\"1790\"><strong data-start=\"1744\" data-end=\"1790\">Community Is the New Metric of Success<\/strong><\/h3>\n<p data-start=\"1011\" data-end=\"1386\">Turning a brand\u2019s page into a community hub means moving beyond passive publishing to building spaces that are interactive, inclusive, and emotionally resonant. This is where <em>account transformation strategy<\/em> comes in. It\u2019s about transforming your content pillars for social media into <em data-start=\"1303\" data-end=\"1326\">participation pillars, <\/em>where the community feels like co-creators, not spectators.<\/p>\n<p data-start=\"1388\" data-end=\"1426\">Head of Social, Carina Diekert, sums it up perfectly: <em data-start=\"1429\" data-end=\"1733\">\u201cI think one of the most important aspects of building communities today is truly understanding your audience and speaking their language. <\/em><em data-start=\"1429\" data-end=\"1733\">It\u2019s not just about posting. It\u2019s about providing real value, showing what actually matters to them, and creating content with your community &#8211; not just for them.\u201d<\/em><\/p>\n<p data-start=\"1792\" data-end=\"2019\">The shift from static content to dynamic conversation is being driven by platforms like TikTok and Instagram, where algorithms prioritise interest, not chronology. That means <strong data-start=\"1967\" data-end=\"2003\">brand engagement on social media<\/strong> now looks like:<\/p>\n<ul data-start=\"2020\" data-end=\"2180\">\n<li data-start=\"2020\" data-end=\"2061\">\n<p data-start=\"2022\" data-end=\"2061\">Comment threads and reactive stitches<\/p>\n<\/li>\n<li data-start=\"2062\" data-end=\"2107\">\n<p data-start=\"2064\" data-end=\"2107\">Saves, shares, and DMs as loyalty signals<\/p>\n<\/li>\n<li data-start=\"2108\" data-end=\"2140\">\n<p data-start=\"2110\" data-end=\"2140\">UGC that reflects brand love<\/p>\n<\/li>\n<li data-start=\"2141\" data-end=\"2180\">\n<p data-start=\"2143\" data-end=\"2180\">Shared values that spark conversation<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2182\" data-end=\"2465\">To support this, brands need a clear and actionable <strong data-start=\"2234\" data-end=\"2268\">community engagement framework<\/strong>\u2014one that balances proactive content with reactive presence. At Pulse, we\u2019ve created that framework through a mix of daily community monitoring, creative flexibility, and platform-native execution.<\/p>\n<hr data-start=\"2467\" data-end=\"2470\" \/>\n<h3 data-start=\"2472\" data-end=\"2511\"><strong data-start=\"2476\" data-end=\"2511\">How We Build Community at Pulse<\/strong><\/h3>\n<p data-start=\"2513\" data-end=\"2652\">Managing branded social accounts today means being plugged in\u2014not just to the algorithm, but to the audience. Here&#8217;s how we make it happen:<\/p>\n<ul data-start=\"2654\" data-end=\"3255\">\n<li data-start=\"2654\" data-end=\"2815\">\n<p data-start=\"2656\" data-end=\"2815\"><strong data-start=\"2656\" data-end=\"2676\">We listen first.<\/strong> Through comment reading, sentiment tracking, and social listening, we learn what matters most to the people who matter most\u2014your audience.<\/p>\n<\/li>\n<li data-start=\"2816\" data-end=\"2942\">\n<p data-start=\"2818\" data-end=\"2942\"><strong data-start=\"2818\" data-end=\"2835\">We co-create.<\/strong> We run polls, Q&amp;As, and prompt UGC\u2014turning audience input into content. Their ideas shape the brand voice.<\/p>\n<\/li>\n<li data-start=\"2943\" data-end=\"3120\">\n<p data-start=\"2945\" data-end=\"3120\"><strong data-start=\"2945\" data-end=\"2966\">We stay reactive.<\/strong> We reply, stitch, remix, and turn interactions into content. A single comment becomes the next post. A DM turns into a meme. A question becomes a series.<\/p>\n<\/li>\n<li data-start=\"3121\" data-end=\"3255\">\n<p data-start=\"3123\" data-end=\"3255\"><strong data-start=\"3123\" data-end=\"3149\">We humanise the brand.<\/strong> Creators and consistent brand faces build familiarity and trust. Because people follow people, not logos.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3257\" data-end=\"3345\">This is <strong data-start=\"3265\" data-end=\"3298\">account-based social strategy<\/strong> that builds with, not just for, your audience with a hands-on, audience-first approach. It is powering the way <a href=\"https:\/\/www.pulse-advertising.com\/influencer-marketing-services\/\">we manage MCM\u2019s social presence<\/a>, where community engagement isn\u2019t an add-on, but the engine behind both content and conversation.<\/p>\n<p data-start=\"3257\" data-end=\"3345\"><strong>MCM\u2019s community-driven strategy<\/strong> showcases how brands can foster meaningful engagement both in the comments and through creator-led content.<br \/>\nA single MCM comment recently drew over 133k likes in just one day &#8211; proof of how authentic brand interactions can spark viral attention and increase likability.<\/p>\n<p data-start=\"3257\" data-end=\"3345\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-21615 aligncenter\" src=\"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-07-31-um-14.48.51-295x300.png\" alt=\"\" width=\"295\" height=\"300\" srcset=\"https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-07-31-um-14.48.51-295x300.png 295w, https:\/\/www.pulse-advertising.com\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-07-31-um-14.48.51.png 652w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><\/p>\n<p data-start=\"582\" data-end=\"1027\">In fact, 58% of consumers in 2025 say it\u2019s important to see brands respond on social media, underscoring the value of active participation. But our approach doesn\u2019t stop at conversation. By collaborating with trending creators to produce UGC, we not only amplify MCM\u2019s brand presence in culture but also elevate the creators themselves, fueling <strong>mutual visibility<\/strong> and allowing the brand to stay plugged into the creative energy of its community.<\/p>\n<p data-start=\"1029\" data-end=\"1275\" data-is-last-node=\"\" data-is-only-node=\"\">Through this, MCM\u2019s presence extends far beyond its own channels, driving engagement not just with audiences, but within the creators\u2019 communities too &#8211; recognising the<strong> talent, originality, and influence that powers the platform<\/strong> from the ground up.<\/p>\n<hr data-start=\"3347\" data-end=\"3350\" \/>\n<h3 data-start=\"3352\" data-end=\"3392\"><strong data-start=\"3356\" data-end=\"3392\">Offline Is Part of the Ecosystem<\/strong><\/h3>\n<p data-start=\"3394\" data-end=\"3497\">What truly sets the best community strategies apart in 2025 is their ability to move beyond the screen. We call this <em data-start=\"3512\" data-end=\"3543\">The Prestige of Participation<\/em>. When followers show up, not just online but IRL, they move from passive audience to invested members. The most engaged communities today are nurtured not only through content but through <strong data-start=\"3730\" data-end=\"3749\">offline moments<\/strong>:<\/p>\n<ul data-start=\"3753\" data-end=\"3925\">\n<li data-start=\"3753\" data-end=\"3793\">\n<p data-start=\"3755\" data-end=\"3793\"><strong data-start=\"3755\" data-end=\"3771\">Pop-up shops<\/strong> that become meetups<\/p>\n<\/li>\n<li data-start=\"3794\" data-end=\"3844\">\n<p data-start=\"3796\" data-end=\"3844\"><strong data-start=\"3796\" data-end=\"3819\">Brand-hosted events<\/strong> that spark friendships<\/p>\n<\/li>\n<li data-start=\"3845\" data-end=\"3925\">\n<p data-start=\"3847\" data-end=\"3925\"><strong data-start=\"3847\" data-end=\"3894\">Community dinners, runs, panels, or classes<\/strong> that strengthen emotional ties<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3927\" data-end=\"4096\">These moments translate into stronger engagement online\u2014because people don\u2019t just follow for the product. They follow for how it makes them feel to be part of something.<\/p>\n<hr data-start=\"4220\" data-end=\"4223\" \/>\n<h3 data-start=\"4225\" data-end=\"4272\"><strong data-start=\"4229\" data-end=\"4272\">From Feed to Group Chat to Inner Circle<\/strong><\/h3>\n<p data-start=\"4274\" data-end=\"4535\">The best brand communities evolve in layers. First, it\u2019s the feed. Then, it\u2019s the group chat\u2014your comments section, DMs, reposts, mentions. Finally, it\u2019s the <strong data-start=\"4438\" data-end=\"4454\">inner circle<\/strong>: a Close Friends list, a Broadcast Channel, a private Discord or WhatsApp group.<\/p>\n<p data-start=\"4537\" data-end=\"4765\">These spaces reward attention with access. They deepen connection by making people feel seen. They don\u2019t just drive loyalty, they cultivate identity. And when done right, they create superfans who don\u2019t just engage, they advocate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Community Is the New Metric of Success Turning a brand\u2019s page into a community hub means moving beyond passive publishing to building spaces that are interactive, inclusive, and emotionally resonant. This is where account transformation strategy comes in. It\u2019s about transforming your content pillars for social media into participation pillars, where the community feels like [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":21670,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":""},"categories":[1],"tags":[],"class_list":["post-21606","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"news_title":"","news_title_source":{"label":"News Title","type":"text","formatted_value":""},"news_short_summery":"Building community in 2025 requires more than a scheduler and a strategy deck. You need a clear intention to create with your audience. In 2025, the most successful brand accounts don\u2019t feel like digital brochures - they feel like group chats.","news_short_summery_source":{"label":"News Short Summery","type":"text","formatted_value":"Building community in 2025 requires more than a scheduler and a strategy deck. You need a clear intention to create with your audience. In 2025, the most successful brand accounts don\u2019t feel like digital brochures - they feel like group chats."},"news_quotes":"","news_quotes_source":{"label":"News Quotes","type":"text","formatted_value":""},"additional_content":"","additional_content_source":{"label":"Additional Content","type":"wysiwyg","formatted_value":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Turn Brand Accounts Into Communities - Pulse Advertising<\/title>\n<meta name=\"description\" content=\"How to turn social media into communities in 2025 using strategy, content pillars, and engagement that drive real connection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pulse-advertising.com\/de\/resources\/social-media-news\/how-to-turn-brand-accounts-into-communities\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Turn Brand Accounts Into Communities - 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