We paired with CLIF Bar to help them bring customer awareness to the Canadian market through teaming up with Canadian influencers. We chose from a wide selection of influencers, ranging from fitness enthusiasts and adventure junkies, to mommy bloggers and lifestyle influencers. They all shared one thing in common: to feed their everyday adventure.
CLIF Bar allows everyday people to feel their greatest by providing them energy through the highest quality and certified organic ingredients.
CLIF Bars goals were to diversify its target market by showing how CLIF Bars are not only for adventure junkies and fitness enthusiasts, but are also the perfect snack for everyone to have for their day-to-day activities. Its objectives were also to increase customer awareness in the Canadian market and engage with their audience through influencer marketing.
We selected 18 Canadian influencers with different daily interests, but all having a common interest of feeding their adventure and already being fans of CLIF Bars. Over the course of 8 weeks, each influencer was asked to post 1-2 pictures on Instagram showing how they incorporate CLIF Bars into their daily routines. The posts incorporated the hashtag #FeedYourAdventure and encouraged their followers to follow @clifbar where they would take over CLIFs Instagram Stories to show what happens in their adventure-filled days.
The response to the CLIF Bar campaign showed excitement for the brand, and reached a larger audience than estimated. CLIF gained more recognition in Canada due to the successfully matched Canadian influencers. Their posts and Instagram takeovers generated buzz for CLIF Bars by promoting not only the product, but the active, passionate and adventurous lifestyle that goes along with it.
Several influencers did complimentary posts for CLIF, which indicated that the brand aligned perfectly with the interest, desires and lifestyles of the influencers. In turn, CLIF grew their Instagram following by 9.66%.
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