Pulse x Dubai
We worked closely with the Tourism Board of Dubai and key opinion leaders within the target markets to coordinate trips that would alter existing perceptions about the city and ultimately drive bookings. Pulse was able to coordinated a fully executed campaign with talent from the German and Russia/CIS markets. From either first-time tourists or seasoned visitors; the influencers were able to highlight Dubai as a modern city with amazing restaurants activities and accommodation for everyone regardless of budget. Working directly with vendors from the city and the Tourism Board themselves, the agency worked to change the stereotype surrounding Dubai to one of affordability, acceptance and diversity.