How MCM Aligned Global Marketing Teams Without Losing Local Performance

As brands expand into new regions, social media teams often splinter. HQ sets the tone but local teams handle day-to-day execution. The result? Campaigns feel inconsistent. Reporting is scattered. Creative alignment turns into a game of telephone. Sound familiar?

You’re not alone. Most global brands struggle to manage cross-market social media execution while maintaining speed, quality, and performance. At Pulse, we solve this with a unified structure: one that enables local market execution at scale, without sacrificing global clarity. Let’s illustrate this on our work for MCM.

🎒 The Challenge: Local Execution, Global Ambition

Luxury fashion brand MCM wanted to reposition itself for a younger, digital-first audience. But with teams across Europe, Asia, and the U.S., their challenge was clear:

How do you run trend-driven, platform-native content across markets without losing brand consistency or campaign speed?

Their existing approach relied on siloed teams and ad hoc agency support. Strategy was centralised, but content felt disjointed — and performance lagged.

✅ The Pulse Solution: One Team. Many Markets. Zero Confusion.

Pulse provided MCM with an integrated global marketing team structured around three principles:

🧭 Global brand strategy + local activation
Our global leads defined tone, look, and content pillars. Local teams executed platform-native creative tailored to their audience.

📱 Always-on, culturally relevant campaigns
We sourced authentic creator content and launched multi-country influencer campaign rollouts using native trends and local voices.

📊 Smart performance tracking
Using Pulse’s social performance tracking system, MCM’s HQ could review campaign outcomes market by market — and scale what worked.

🧠 Tech-enabled execution
With our automated reporting and shared content systems, creative moved faster — with less back-and-forth and more cohesion.

📈 The Results

In just 12 months, MCM:

• Grew TikTok from 10k to 250k+ followers

• Repositioned its brand for Gen Z with culturally relevant advertising campaigns

• Unified global teams under one outcome-oriented system

All powered by Pulse’s full-funnel, performance-driven marketing strategy.

🧠 Why Most Social Media Agency Structures Don’t Scale

The problem isn’t talent, it’s structure.

Most international social agencies operate with fragmented ownership. Creative, paid, influencers, and reporting are handled separately. The result? Delayed launches. Confused messaging. Missed moments.

At Pulse, we bring everything under one roof:

• Creative strategy aligned across borders

• SMM and social channel management for brands streamlined

• Creators and influencers briefed globally but activated locally

• Outcome-based content strategy at the core

The Takeaway

Global reach means nothing if local markets can’t execute. And local execution fails if there’s no strategic core. Pulse helps global brands structure smarter, with one international social agency, one performance architecture, and localised social media activation that actually delivers.