Why Nespresso Scaled Social with One Global Agency - Pulse Advertising

Why Nespresso Scaled Social with One Global Agency

☕ For global D2C brands with teams in 20, 30, or even 60+ local markets, a tangled web of local agencies often leads to wasted time and fragmented results. Here’s how we helped Nespresso unify strategy, simplify execution, and deliver measurable impact. Globally and locally.

July 11, 2025

🌍 The Challenge: Too Many Markets, Too Little Alignment

With presence in 62+ countries, Nespresso was struggling to manage content, creators, and paid performance across different markets and agency partners. Campaigns were delayed. Messaging was inconsistent. Reporting was scattered. Their goal? Optimize local advertising channels — but with one global strategy and partner.

They needed:

  • A shift from traditional media to digital-first execution

  • A solution that stayed native to platform trends

  • A partner who could scale cross-market social media execution without losing cultural nuance

✅ The Pulse Solution: 1 Strategy. 62+ Countries. Full-Funnel Execution.

We replaced Nespresso’s fragmented model with a performance-driven, end-to-end social media service built on:

📦 One agile content-to-commerce pipeline
From creative strategy to influencer marketing, paid campaigns and local market consulting — all handled by Pulse’s integrated global marketing team.

🌐 HQ-led framework, local market execution
We rolled out a scalable content strategy for a global brand, while empowering local teams with trend-driven creative, native influencers, and tools for independent rollout.

📊 AI-powered insights and smart performance tracking
Nespresso HQ gained visibility into campaign outcomes across all regions — with real-time data.

🧠 Culturally relevant advertising campaigns
Our creator and content teams localized execution without compromising brand equity, enabling platform-native creative that performed in each market.

📈 The Results

  • Executed a multi-country influencer campaign rollout

  • Unified 62+ markets under one global strategy

  • Reduced campaign lead times by 40%

  • Shifted the brand from traditional media to social-first storytelling

  • Delivered measurable results through full-funnel, performance-driven marketing

The outcome? Global performance. Local execution. Zero chaos.

💼 The Takeaway

Most social media agency structures break under the pressure of scale. Pulse solves that with one integrated partner — delivering:

  • Scalable social media campaigns

  • Creator marketing platform for global brands

  • Social commerce at scale through shoppable and trend-native content

  • A framework that enables community building at scale

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