Chris Kastenholz featured on HORIZONT

Pulse Advertising Co-Founder and CEO Chris Kastenholz recently explained why EMV (Earned Media Value) is one of the most important metrics when it comes to measuring influencer marketing in an article by HORIZONT. Influencer marketing is making up larger and larger portions of marketing budgets, but many brands are still hesitant to commit to it, since the success of influencer campaigns can be harder to put into numbers than traditional advertising.

Chris explained how EMV is calculated and can actually be used quite successfully when it comes to predicting the success of brands and influencer marketing campaigns on social media.