Spotlight

What made a marketing campaign innovative in 2025 and 2026

octubre 31, 2026

The most innovative marketing campaigns of 2025 and 2026 turned audiences into participants, were built for the feed rather than adapted to it, and proved their value in sales, earned media or ROAS. Below are 19 of the best examples, from Duolingo and Spotify Wrapped to KitKat, Uber Eats and Cloetta, grouped by the idea that made them work.

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