Smartphones | UK

Download our Smartphones Report which details industry findings and ranks 30 global brands in the UK market on their social media strategy - who's winning and who's being left behind?

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45% of consumers check social media reviews of phones before buying them. Apple generates hype surrounding its product launches through a social-first strategy, generating revenue upwards of $387 billion in 2022. Emulate this success by harnessing the power of social media to drive conversion among your audience.

Just how smart are smartphone brands when it comes to their social strategy? We conducted a thorough multi-layer analytical study, assessing the follower growth, engagement rate, content quality and influencer partnerships of 30 top brands’ Instagram and TikTok accounts.