4 mistakes that will lose you money on Black Friday

Advertising only to your current target market

November 22, 2023

Advertising only to your current target market

38% of consumers purchase holiday gifts on Black Friday – your brand needs to reach not only your target market but also those who will be looking to bag a bargain present for them. 47% of Gen Z purchase from influencers: create a storytelling campaign depicting gift giving to create awareness of your product among this demographic.

With a paid social integration, you can use first-party data to direct your campaign towards that same audience. As 49% of consumers aged 18 to 29 have purchased products after viewing social media ads, this will drive conversion for your brand.

Creating an inauthentic campaign

If your Black Friday campaign doesn’t feel authentic, social media users will be the first to call it out: 90% of consumers said that authenticity is important when deciding which brands to support.

Creating a Black Friday campaign with influencers who are your long-term brand ambassadors will resonate more with your audience, as they will believe in the influencers’ passion for your product. Meanwhile, integrating user-generated content into your campaigns will further boost trust, as 63% of consumers believe user-generated content makes brands more authentic.

Ignoring your audience on social media

Social media users want answers: replying to possible customers in less than 24 hours makes it 50% more likely they will purchase from you, while 37% of consumers expect a response in under 30 minutes. This is especially crucial on Black Friday when consumers will quickly move on to other deals.

Implement customer service into your social media strategy ahead of Black Friday so your audience already feels a part of your community and knows they can reach out to you.

Letting new customers slip through your fingers

58% of consumers are likely to buy from new brands on Black Friday; convert these new customers into long-term prospects by capturing their contact information as they purchase and offering them a discount code if they leave a review of your product.

Welcoming new customers into your social media community is crucial, not only because they will become loyal ambassadors for your brand – but also because 90% of consumers buy from brands they follow on social media.

Want to avoid these errors on Black Friday?

Foolproof your campaign by working with influencer marketing experts: we’ll ensure your Black Friday campaign is a viral success. Talk to us.