Keeping up with the Socials: 3 things that happened last week

Snapchat and TikTok are right on trend with their newest features, while Musk’s X can’t seem to escape the controversies.

January 5, 2024

Snapchat Enhances User Experience with AI Image Generation

Snapchat is taking a leap into the future of social media imagery. Consumers are getting more used to seeing and using AI in their daily lives and Snapchat Plus subscribers can now use generative AI to enhance the images they share on the app. Based on text prompts or predefined options, users can generate new images or expand existing ones, edit them or use one of the eight free “Dreams”, Snpachat’s AI selfie feature, they receive each month. This integration of AI is not just a fun addition for users, but a strategic tool for brands. It opens up innovative ways to engage with audiences, making brand content more interactive and captivating.

European Union Probes X for Compliance

The EU has officially launched an investigation into the platform on the grounds of potential violations related to illegal content, advertising, and disinformation. In question is X’s compliance with the Digital Services Act (DSA), covering aspects like risk management, content moderation, advertising transparency, and data management. The outcome of this investigation could have far-reaching implications for the industry. It serves as a critical reminder for brands to stay vigilant and adaptable to evolving content regulations and digital advertising laws.

TikTok’s Desktop Tools Empower Marketers and Creators

TikTok is introducing new desktop-based tools. Aimed at marketers and creators with a business account, these tools simplify the process of tracking ad performance, identifying trends, and gaining keyword insights. They offer an in-depth view of content performance and audience engagement, while improved analytics and a new chatbot feature make for easier content research and tracking. Going into the new year, TikTok continues to be at the forefront of trends for brands and creators alike, these new features now aiding in effective strategizing and content optimisation.