Chris Kastenholz featured on AdWeek
Our CEO provided thought leadership on AI’s impact on marketing
May 30, 2023
Marketing publication AdWeek has featured Pulse Advertising Co-Founder and CEO Chris Kastenholz in their round-up, ‘What’s Next for AI and Marketing?’. The article details how AI technology will impact everything from influencer marketing to social media to branding.
Chris explains how the dominance of chatbots such as ChatGPT will change how we use search engines. As users become accustomed to directing their questions towards ChatGPT rather than Google, fewer users will discover brands via Google search.
Meanwhile, social media search is on the rise: brands can overcome the migration away from Google search with a social-first advertising strategy that includes brand campaigns on TikTok.
“As more users take advantage of the benefits of AI-integrated search, brands stand to gain less traction from SEO and paid Google ads as traditional search engine usage decreases."
Latest News ☕
Chris Kastenholz featured on OMR
January 24, 2024
Pulse Advertising Co-Founder and CEO Chris Kastenholz recently provided his view on the phenomenon known as ...
Leopard print over black puffers
January 22, 2024
Just when we got comfortable with the 'clean girl' look on our feeds, social media did what it does best – it ...
Is Google Gemini the new ChatGPT?
January 19, 2024
What is Google Gemini? Gemini is the latest AI model developed by Google and strives to be smarter and more ...