New Features All Around

The latest news from TikTok, Instagram and Threads and this week it’s all about focusing on your content strategies to keep up with new features.

May 17, 2024

TikTok Introduces Collaboration Feature

TikTok is testing a new “Collaboration” feature to help creators work together more easily. This new feature allows creators to tag up to five collaborators on a post, linking their profiles directly within the post details. Users can invite collaborators up to four times a month and can also remove themselves from collaborations if needed. For marketers, this is a great way to reach more people by connecting with the audiences of multiple creators at once. It’s especially useful for affiliate marketing and campaigns involving several creators. Brands should get ready to use this feature to boost their collaborative efforts and strengthen their presence on TikTok.

Instagram Advises Against Overlong Reels

Instagram recently shared that Reels longer than 90 seconds might not perform as well on the app. This advice came from a creator event where Instagram’s content team talked about the best strategies for making engaging content. Even though users can upload longer videos, keeping Reels short and engaging is important for better performance. For marketers, this means focusing on making high-quality, concise Reels that keep viewers interested. Sticking to the 90-second limit can help brands reach more people and get better results from their Instagram content.

Threads Implements View Counts on Posts

Threads has added a new feature that shows view counts for individual posts, similar to a feature on X. This gives users more detailed insights into how many people are seeing their content, in addition to the usual likes and comments. For marketers, this new data is valuable but it also means they need to be more strategic with their content. Knowing how many people see their posts can help brands understand what works and what doesn’t, but it also means they need to focus on turning those views into likes, comments, and shares. Optimising content based on these new insights will be key to maintaining an active and engaging presence on Threads.


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