The One With AI and New Ways to Connect

The latest news from TikTok, ChatGPT and LinkedIn and this week it’s all about AI and a new way to connect with your favourite artists.

May 24, 2024

TikTok Launches ‘Fan Spotlight’ to Boost Music Promotions

TikTok introduces a new way to connect with your favourite artists with a feature called “Fan Spotlight.” This feature allows artists to highlight up to five of their favourite fan videos on their music tab, giving these videos a prominent spot for up to seven days. This initiative is designed to boost engagement by encouraging fans to create tribute videos, knowing they have a chance to be featured by their favourite artists. For marketers and musicians, this represents a significant opportunity to amplify fan engagement and enhance music promotion strategies. By showcasing fan content, artists can build a stronger connection with their audience, encouraging more user-generated content that promotes their music organically. Brands and musicians should leverage this feature to maximise reach and deepen fan interactions on TikTok.

ChatGPT Mobile App Sees Revenue Spike with GPT-4o Launch

The launch of OpenAI’s latest model, GPT-4o, has driven a significant increase in revenue for the ChatGPT mobile app. Mobile users must upgrade to the $19.99 monthly ChatGPT Plus subscription to access the new features. This strategic move has resulted in the largest revenue spike to date for OpenAI’s mobile app. The surge in mobile app revenue highlights a growing consumer demand for advanced AI capabilities, especially on mobile devices. For marketers, this trend underscores the importance of staying updated with the latest technological advancements and understanding consumer preferences. Brands can capitalise on this by integrating advanced AI features into their mobile strategies to enhance user experiences and engagement. The success of GPT-4o indicates a robust market for premium AI services, suggesting that consumers are willing to pay for enhanced functionalities and features.

LinkedIn Adds Labels for AI-Generated Content

LinkedIn has introduced labels for AI-generated images, partnering with the Coalition for Content Provenance and Authenticity (C2PA). These labels will automatically appear on AI-generated images, providing transparency and helping users identify content created by AI. This move combats the spread of misleading or fake content amid the new ways to connect. For marketers, it underscores the importance of authenticity in digital content. Brands should be mindful of these labels and ensure their use of AI-generated content is clear and responsible, maintaining trust and credibility with their audience. As AI continues to play a larger role in content creation, these labels will become an essential aspect of digital communication strategies.


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