TikTok’s Valentine’s Guide and other news from Meta and X

Last week, in digital marketing it was all about staying ahead with TikTok's Valentine's strategies, Meta's enhanced safety features for teens, and the exciting X x Shopify collaboration.

January 24, 2024

TikTok releases new Valentine’s Day marketing guide

TikTok is ushering in Valentine’s Day with a special gift for marketers: the ‘Valentine’s Day For You’ guide. This 9-page guide is packed with insights and strategies to tap into Valentine’s Day trends on the platform. Highlighting key hashtags, popular products, and event opportunities, it’s a treasure trove for brands looking to engage with TikTok’s dynamic user base. The guide’s tips and recommended ad types are designed to help marketers craft compelling campaigns that resonate with TikTok’s audience, emphasising the importance of timely and trend-aligned marketing strategies.

Meta makes content safer for teens on Facebook and Instagram

Meta is taking significant steps to safeguard the online experience of teenagers on Facebook and Instagram. The latest update involves filtering out sensitive and age-inappropriate content from teens’ feeds and Stories, building on existing measures against topics like self-harm and eating disorders. This move marks a shift towards more responsible content distribution and has implications for how brands connect with younger audiences. It’s a call for marketers to refine their strategies, ensuring content not only complies with Meta’s safety standards but also resonates ethically with a younger, more impressionable demographic.

X and Shopify forge a new partnership

In an exciting development, X and Shopify have announced an expanded partnership. This collaboration is set to revolutionise how Shopify merchants promote and sell their products within the X app. By facilitating easier product catalogue uploads and enhancing ad capabilities, it promises to broaden product visibility, streamline the purchasing process, and improve sales outcomes. For marketers, this integration offers a lucrative opportunity to leverage X’s vast user base for increased market reach and enhanced customer engagement, paving the way for more efficient and impactful marketing strategies on the platform.