Pulse Advertising appointed global influencer marketing agency for Polestar

Pulse Advertising has been appointed as the global influencer marketing agency for Polestar, the Swedish electric performance car brand, following a competitive pitch process initiated in January 2026. The partnership marks Polestar’s first long-term engagement with a dedicated influencer marketing agency and represents a significant step in scaling the brand’s global marketing efforts.

Under the new mandate, Pulse will lead influencer strategy and execution across EMEA, North America, and APAC, supporting Polestar’s continued growth and its positioning as a design-led electric performance car company.

A natural fit for a design-led, global brand

Polestar was looking for a partner capable of operating with consistency across regions while still driving results locally — a structural challenge that defines global influencer marketing today. Pulse was selected based on its deep expertise in the automotive sector and its international set-up, with teams able to execute HQ-led strategy through local market expertise across three continents.

The remit builds on influencer activity Pulse has already been developing with Polestar over the past year, extending the relationship into a structured, long-term global programme.

Bridging design excellence and emotional storytelling

The strategic ambition behind the partnership is clear: scale influencer marketing globally with consistency across regions, deepen emotional engagement in what is fundamentally a considered, high-investment purchase decision, and drive measurable results while protecting Polestar’s brand integrity.

A central part of the approach will be working with creators who interpret Polestar’s design language rather than simply showcasing it, using storytelling to bridge the gap between the brand’s design and performance credentials and the emotional decision-making that shapes car purchases.

What both sides are saying

Hunter Skipworth, Head of Content and Social Media at Polestar, said the brand’s continued innovation extends beyond product into its creative and content approach: “As our brand continues to grow, it is critical that we gain a partner who not only understands our pillars of design, performance and sustainability, but can tell those stories through creators. Pulse Advertising is that agency.”

Mikhail Hanney, UK Managing Director at Pulse Advertising, said the agency’s global structure and automotive expertise made it the right partner for the brief: “As a global agency, with deep expertise in the automotive space, we know we are the perfect partner for Polestar’s global creator campaign to drive forward the redefinition of driving, design and sustainability.”

About the partnership

The pitch process ran for approximately two weeks from brief to final decision, reflecting the pace at which global marketing mandates are now being decided. Polestar operates in 28 markets globally across North America, Europe, and Asia Pacific, headquartered in Gothenburg, Sweden.

The appointment adds to Pulse’s portfolio of premium global clients, which includes Apple, BMW MINI, Coca-Cola, and MAC Cosmetics, and reinforces the agency’s positioning in the automotive and premium mobility space.

Pulse Advertising is a global social media and influencer marketing agency with offices across Europe, North America, and Asia. Get in touch to find out how we build creator strategies for premium global brands.