Senior Manager Social Media Management

You own TikTok-first content strategies for key global brand accounts, defining platform-native formats, content pillars, and creative direction that drive measurable engagement and business results

You lead content planning and execution across TikTok, Reels, Stories, and complementary formats, ensuring every channel feels native, intentional, and on-brand

You manage social media across multiple brands within a single parent account, adapting global content frameworks for regional markets with a particular focus on DACH

You act as a senior client partner, steering projects from briefing to delivery, proactively shaping agendas and challenging briefs that don't align with platform or audience reality

You track, synthesise, and present performance data, translating complex analytics into sharp client-ready insights and actionable recommendations

You mentor junior and mid-level team members and contribute to pitches and new business proposals, bringing your platform expertise to grow both the team and the account base

You bring 5+ years of hands-on experience in social media management with a clear TikTok focus, including proven results across global or multi-market brand accounts — ideally in consumer goods, home appliances, or lifestyle hardware

You think in TikTok: trend cycles, FYP mechanics, algorithm behaviour, and the instinct to know what feels native versus what kills engagement

You are comfortable operating within multi-brand account structures and familiar with global-to-local content models, managing competing brand identities across markets without losing quality or speed

You are confident leading senior client relationships, communicating platform logic clearly, managing expectations and influencing decisions at stakeholder level

You are a hands-on creative with the ability to concept campaign ideas and translate them into platform-native formats that resonate with audiences and impress clients

You are experienced with Canva, video editing tools, and social analytics platforms and actively use AI tooling to scale your work