01
INDUSTRY &
BRAND STRATEGY
Influencer marketing always starts with two vital questions: Where does your brand stand today; and where does it need to be? As each client is unique, our team of social strategists will work closely with you to design a successful strategy, one specially tailored to help you kickstart reaching your target group in the right way, at the right time, at the right place.
02
CREATIVE
BRAINSTORMING
With your specific brand identity and strategic goals in mind, we will conduct target market and user research. From there, we will use our social media insights to acquire creative brand messages, and build a meaningful and engaging relationship with existing and potential customers.
03
CAMPAIGN STRATEGY
& DEFINING KPI’s
Whether your goals include launching a new product, entering a new market, or increasing brand awareness, we will work together to turn your goals into actionable steps. What kind of content do you need to create? What are the appropriate channels to reach your target audience? These questions will be translated into a clear action plan and measurable objectives.
04
INFLUENCER SCREENING
& SELECTION
We believe your brand deserves individual treatment, which is why each of our campaigns is customised down to the very last detail. Our creative team specialises in curating authentic influencers who will convey the look and feel optimal to achieving your specific goals. With a reach of over 20,000 influencers in our network, we have a diverse and versatile abundance of digital personalities to suit every campaign.
05
CLIENT’S FEEDBACK &
CONFIRMATION
We work with you every step of the way to ensure that your needs are met. Depending on creative concepts, influencer selections, or content creation, we will always be open to your feedback and get your confirmation before moving forward to the next step.
06
CONTENT BRIEFING
& SCHEDULING
On the back-end, our campaign managers handle the contracting and briefing of the influencers. This crucial step ensures that influencers have guidelines and directives on how to bring your brand vision to life. As social platforms have dynamic algorithms, proper content scheduling produces a staggered cascade of posts to maximise brand visibility and awareness.
07
CAMPAIGN
EXECUTION
By working and communicating closely with our influencers, we ensure that content is crafted and shared in an authentic, timely, and accurate way. All content created by influencers will be subject to approval by our team. We are deeply involved in the creative process and will only approve of content that has met our standards and yours.
08
REPORTING &
IMPLICATIONS
After the campaign, our team delivers a full report that summarises the key performance indicators and the social impact of the project. Post-campaign reporting is essential to understanding the variables that affect brand metrics. Factoring in learnings to future campaigns will ensure that we reach greater successful results.
