Executive Social Media Management

Build brand communities on social media

You execute TikTok content strategy for global brands, translating briefs into native, scroll-stopping concepts that fit the platform, not just the brand guidelines
You create and edit high-quality TikTok content end-to-end, using CapCut and TikTok's native editor to nail pacing, audio, and the aesthetic that makes content feel platform-first
You apply your understanding of TikTok's algorithm and FYP mechanics to optimise every asset for discoverability and performance
You manage the full content creation process from concept to delivery, collaborating with the Social Media Manager on content calendars and flagging emerging opportunities before they peak
You stay ahead of trends, sounds, and cultural moments, spotting what's gaining traction early and adapting it smartly for different brand contexts

You are deeply fluent in TikTok, you spend real time on the platform, understand trend cycles, and know instinctively what feels native versus corporate
You have 2–3 years of proven experience creating and editing TikTok content, with a strong portfolio to back it up
You are skilled in CapCut and TikTok's native editor, comfortable with Canva, and familiar with AI tools for content creation, or eager to develop these skills quickly
You are fluent in English and Italian, detail-oriented, and able to manage multiple projects in a fast-moving, collaborative environment
You take creative ownership, stay open to feedback, and bring the energy and instinct of someone who genuinely lives on the platforms they work on