Fin-Tech | UK
Download our FinTech Report which details industry findings and ranks the 30 leading British brands in the UK market on their social media strategy - who's winning and who's being left behind?
Establishing your bank’s brand name online is now arguably more important than setting up shop on the high street. While consumers choosing online-only banks are on the rise, new company formations are declining, leaving a ripe opportunity for existing fintech brands to stand out with digital-first advertising.
Which fintech brands are cashing in with their social strategy? We conducted a thorough multi-layer analytical study, assessing numerous factors such as the follower growth, engagement rate, content quality and influencer partnerships of 30 top brands’ Instagram and TikTok accounts.