Pinterest Unveils 2025 Trend Predictions

Pinterest’s 2025 trend predictions showcase a vivid tapestry of emerging preferences across fashion, home, food, and celebrations, offering valuable insights into what users will embrace in the coming year. The annual Pinterest Predicts report is based on a comprehensive analysis of search trends and behavioural data. With a proven accuracy of 80% over the past five years, you should listen up!

Lifestyle and Design Trends

In 2025, Pinterest anticipates a rise in bold self-expression and maximalism. Trends like Cherry Coded and Surreal Soirees underline a shift toward the vibrant red aesthetic and whimsical decor. For instance, searches for cherry-themed items, surrealist table settings, and eccentric centrepieces are soaring. Similarly, the Primary Play trend celebrates nostalgia, with users infusing their spaces with bright, childlike colour palettes.

Sustainability remains a key theme, reflected in trends like Terra Futura, where eco-conscious consumers seek “solar punk” designs and self-sustaining gardens. Mixing and matching patterns, colours, and textures is also gaining momentum, embodied in the eclectic Mix & Maximalist approach to home decor.

Food, Fashion, and Beauty

On the food front, Pinterest predicts quirky culinary trends such as Chaos Cakes, showcasing playful and wacky cake designs (“rat cakes” have been popular), and Pickle Fix, celebrating the versatility of pickles in everything from cocktails to desserts.

Fashion enthusiasts will embrace diverse aesthetics, including the coordinated looks of Seeing Double, the maritime-inspired Fisherman Aesthetic, and the edgy, leather-infused Moto Boho style. Meanwhile, beauty trends like Sea Witchery and Aura Beauty highlight moody, ethereal makeup and a focus on aura-inspired colour palettes.

Evolving Celebrations

Celebrations in 2025 will blend tradition with innovation. Baby showers are being replaced by Nesting Parties, which focus on supporting parents with practical preparations for the postpartum period. Weddings and other events will reflect opulence and artistic flair, as seen in trends like Rococo Revival and Surreal Soirees, where dramatic decor and fantastical elements take centre stage.

Marketing Implications

For marketers, Pinterest’s insights offer a valuable roadmap to align with consumer preferences. The platform’s ability to drive purchase intent is exemplified by unique activations like Trend Drops, where exclusive products and experiences reflect 2025’s bold themes. These drops, ranging from cherry-themed kitchen sets to customised leather jackets, provide brands an opportunity to connect directly with trend-savvy audiences.

Pinterest’s predictive power, combined with its tools for showcasing products and ideas, positions it as an essential platform for brands to innovate and engage audiences effectively. By tapping into these emerging trends, businesses can craft compelling campaigns that resonate with evolving consumer interests.

As Pinterest continues to shape cultural conversations, its 2025 report underscores the value of staying attuned to bold, imaginative, and sustainability-driven shifts. Brands that embrace these changes will be well-positioned to captivate and inspire their audiences.