YouTube Shorts hits 2 billion monthly views

YouTube’s short video offering proves more popular than TikTok and Instagram Reels

August 3, 2023

YouTube Shorts are on the rise. The latest statistics revealed by Google show that YouTube Shorts achieved over 2 billion monthly views, surpassing both TikTok and Instagram Reels’ monthly user counts.

This is an increase on last year when 1.5 billion people viewed YouTube Shorts per month.

Short video is increasingly popular on social media; collaborate with creators who have mastered the format and integrate a cross-platform approach that encompasses YouTube Shorts to ensure maximum reach for your content

Talk to us for more insights on how the latest social media trends will impact your brand.

YouTube Shorts may get less hype than TikTok or Instagram - but this new data shows it's not a platform to be overlooked.

Latest News ☕

Scaling TikTok Shop: Strategies to Drive More Traffic and Sales

June 28, 2025

If you think TikTok Shop growth is all about going viral, this blog dives into the backend...

Sport Is Trending Again – What It Reveals About the Future of Brand Relevance

June 27, 2025

Across social platforms and city streets, sport is no longer confined to the fitness space...

Creator Storefronts: Your New DTC Sales Reps

June 27, 2025

Explore how creator storefronts are changing the customer journey while delivering stronge...