Pulse x Formula E
We transitioned the Formula E campaign to the virtual world
Pulse Advertising worked with FIA Formula E to highlight their position as motorsport's future with cutting-edge racing technology. We generated awareness to a broad audience of technophiles, future-oriented demographics and Gen Z markets. We provided content coordination and management during Santiago and Marrakech race days to ensure maximum anticipation and engagement for the ABB Formula E championship.
Following the Covid-19 pandemic, we adapted the entire strategy to a digital-first approach: the ABB Formula E Race at Home Challenge, using rFactor2 simulators and a Battle Royale style tournament. We promoted the event through influencers: Twitch commentators provided unique real-time commentaries, while Digital Natives inspired their audiences to tune in en masse. Creators who had initially never heard of FIA Formula E successfully created dedicated fanbases! Creating a multi-channel influencer campaign seamlessly amplified the wider FIA Formula E marketing plan and strengthened its brand worldwide.