Pulse x Beats by Dr Dre
Creating the official Ashnikko music video through TikTok UGC
Pulse Advertising collaborated with Beats by Dre and made-on-TikTok star Ashnikko to create a world-first: a music video made with Tiktok user-generated content. Ashnikko set her audience 4 colour challenges inspired by the Beats Studio3 Headphones and invited them to make response videos for a chance to feature in her video. The campaign drove unprecedented reach and engagement, and won a Gold in the Horizon Interactive Awards for Social Media.
7 B+
Hashtag
challenge views
challenge views
15 %
Engagement
rate
rate
5
Markets