Pulse x Beats by Dr Dre

Creating the official Ashnikko music video through TikTok UGC

Pulse Advertising collaborated with Beats by Dr Dre and made-on-TikTok star Ashnikko to create a world-first: a music video made with Tiktok user-generated content. Ashnikko set her audience 4 colour challenges inspired by the Beats Studio3 Headphones and invited them to make response videos for a chance to feature in her video. The campaign drove unprecedented reach and engagement, and won a Gold in the Horizon Interactive Awards for Social Media. Your identity is your biggest flex! This is why we were proud to help Beats by Dr Dre launch their Flex range, an organic campaign that celebrated individuality, culture and identity.

7 B+
Hashtag challenge views
14.66 %
Engagement rate