Pulse x Beats by Dr Dre

Creating the official Ashnikko music video through TikTok UGC

Pulse Advertising collaborated with Beats by Dre and made-on-TikTok star Ashnikko to create a world-first: a music video made with Tiktok user-generated content. Ashnikko set her audience 4 colour challenges inspired by the Beats Studio3 Headphones and invited them to make response videos for a chance to feature in her video. The campaign drove unprecedented reach and engagement, and won a Gold in the Horizon Interactive Awards for Social Media.

7 B+ Hashtag
challenge views
15 % Engagement
5 Markets