How to measure influencer marketing

Download our white paper which covers all you need to know about measuring influencer marketing, giving you the tools for a data-driven advertising strategy that boosts your ROI.

You’ll discover:

• Data showing how your Gen Z audience uses digital media

• Which KPIs to measure in influencer marketing – and how

• What Earned Media Value actually means

• How to contract influencers for a more competitive CPM

• Benchmarks for a successful influencer marketing campaign

For every $1 spent on influencer marketing, you get $7 return: measure your campaigns to capitalize on the potential of influencer marketing and maximize profit.