Pulse x Deutsche Telekom
An international campaign targeting GenZ
The goal of the #WhatWeDoNext campaign was to showcase inspiring and diverse Gen Z talents who are shaping a better future with technology. Disproving Gen Z’s negative stereotype that they’re screen-obsessed and disengaged with “reality”, this campaign’s centre-piece was a viral video starring Billie Eilish championing 6 Gen Z influencers who are doing extraordinary things with their platforms. In phase one, the collective members shared creative Instagram Stories and Posts in which they showed their talents and expertise in fields that really resonate with Gen Z. In phase two, the #WhatWeDoNext face filter challenge was launched by Deutsche Telekom to activate digital communities.
6
International influencers
10
Collective member
