Pulse x MAC

The goal of #YouOwnIt was to launch MAC Cosmetics on TikTok and strengthen its brand positioning with Gen Z, while highlighting MAC’s commitment to diversity, artistry, boldness and individuality. We created a TikTok Hastag Challenge which gained 2.5B+ views in the campaign period and the creator content amassed more than 14.7M impressions.

3 social networks
116 content pieces
2.5 billion impressions