Luxury Fashion

What is actually working for luxury fashion on social media, and who’s falling behind in 2025?

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In a space defined by heritage and aspiration, luxury brands like Loewe and Gucci are redefining relevance through cutting-edge storytelling, creator partnerships, and immersive digital experiences. From AR try-ons to curated lifestyle content, social media has become the new flagship store for younger audiences.

Inside the report, you’ll discover:

• The strategies luxury brands are using to drive desirability and engagement on TikTok and Instagram.
• Case studies of successful influencer partnerships, high-performing content, and innovative digital campaigns.
• The formats, technologies, and creative trends outperforming traditional luxury marketing.

This report ranks the top 20 luxury fashion brands by social media performance. Analyzing growth, engagement, content quality, and influencer strategy. Whether you’re shaping a legacy brand or scaling a modern label, this is your roadmap to social relevance and digital impact.

Download the full 2025 Luxury Fashion Social Media Report now.