Automotive

What is driving real engagement, trust, and purchase intent for automotive brands on social media in 2025?

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In a world where specs can feel interchangeable, brands like Porsche and Polestar are standing out by turning cars into lifestyle statements. From TikTok tours to influencer-led test drives, automotive marketing is shifting from features to feeling and social media is the engine behind it.

Inside the report, you’ll discover:

• The digital strategies automotive brands are using to win attention, build trust, and influence buying decisions on Instagram and TikTok.
• Case studies of brands converting social buzz into brand equity and real-world sales.
• The formats, trends, and influencer content outperforming traditional ad campaigns in the automotive space.

Backed by performance data, this report breaks down social media rankings, growth metrics, and campaign insights that matter. Whether you’re building a next-gen EV brand or elevating your luxury positioning, this is your roadmap for outperforming the competition online.

Download the full 2025 Automotive Social Media Report now.