Beauty

What’s actually driving beauty brand loyalty, engagement, and conversions on social media in 2025?

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From viral skincare tutorials to GRWM reels, beauty brands are redefining what it means to connect with their audience. Glossier and Fenty Beauty are setting the pace – blending creator-led storytelling with strategic influencer partnerships to build communities that convert.

Inside the report, you’ll discover:

• The social media strategies beauty brands are using to stand out and scale on Instagram and TikTok in 2025.
• Real-world campaign examples that boosted engagement, brand affinity, and sales.
• The formats, influencer tactics, and UGC trends that are outperforming traditional content.

This report is built for brand leaders and marketers who want clarity, not guesswork. Get a data-driven breakdown of performance metrics, platform-specific strategies, and top-ranked beauty brands on social. Use it to sharpen your digital game and win 2026.

Download the full 2025 Beauty Social Media Report now.