Home Appliance

What’s actually driving engagement, brand trust, and sales in the home appliance industry right now?

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From viral cleaning hacks to kitchen makeover content, home appliance brands are reshaping how consumers interact with everyday products. Whirlpool and Dyson are standing out by tapping into TikTok’s #CleanTok trend and creating design-led content that fuels visibility and conversion across social platforms.

Inside the report, you’ll discover:

• The social strategies top-performing appliance brands are using to dominate TikTok and Instagram in 2025
• Real-world success stories from brands like Dyson and Whirlpool that are turning content into measurable growth
• The formats and tactics outperforming the rest, from influencer partnerships and short-form videos to trend-driven UGC

This data-backed report reveals brand rankings, campaign insights, and content trends that actually moved the needle. Whether you’re refining your social strategy or planning your next campaign, this report is your blueprint for stronger results in 2026.

Download the full 2025 Home Appliance Social Media Report now.