Finance

Fintech challengers and established banks are competing for attention, trust, and growth on social media. This report shows who’s winning - and why it matters.

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Social platforms are now central to financial services marketing, shaping awareness, consideration, and trust. This report ranks the top fintech and banking brands by Social Media Value in 2025 and analyzes the strategies driving performance in a highly regulated industry.

Powered by the Pulse Social Index, it benchmarks visibility, engagement, and campaign impact. The findings show how fintechs scale through community-led storytelling while banks adapt with compliance-safe campaigns that protect credibility and connect with audiences. Download for finance social media best practices, fintech content strategy, and banking engagement approaches that balance creativity, compliance, and consumer trust.