Alcoholic Beverage

Spirits, sparkling wine, and champagne brands are taking the leap when it comes to how alcohol marketing works on social media. Discover which brands lead - and how they build equity, loyalty, and sales in a regulated category.

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Alcohol is one of the most regulated industries on social media, but leading brands prove limitations don’t block growth. The focus is shifting toward creator-led campaigns, cultural activations, and social-first strategies that drive engagement.

This report ranks the top 10 spirits and sparkling wine brands by Social Media Value in 2025. Powered by the Pulse Social Index, it benchmarks performance and identifies where alcohol brands can grow influence and cultural relevance. Download for alcohol brand marketing insights, influencer campaign strategies, and social commerce trends that help brands thrive under regulatory pressure.