Social Trends Report 2026

TikTok Shop to reach 55.6 million shoppers by 2027, driven by social commerce, AI, and global strategies. Our Social Trends 2026 report reveals the key shifts shaping the year ahead.

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The report offers data-backed insights forecasting:

• Where audiences will spend time and how to allocate budget based on engagement.
• Why platform-native content wins in 2026 and how to master multiple formats.
• How the $480 billion creator economy thrives through sustained partnerships.
• Why brands are prioritizing community cultivation over mass audiences.
• How centralized strategy with local adaptation maximizes efficiency today.

Discover the platform shifts, content formats, creator partnerships, and business models that will define social media marketing in 2026 in our in-depth research report.