Social Media Reports | Global | March 2024



Download our Beauty Report which details industry findings and ranks the 30 leading brands worldwide on their social media performance - who's winning and who's being left behind?


67% of consumers in the beauty industry will turn to influencers on social media before purchasing a new product. Meanwhile, Glossier went from a viral blog to a $1.2 billion skincare and make-up brand, while Fenty beauty is using the latest AI-technology to personalise their customer journey. Emulate their social-first advertising strategy to drive consideration among a digitally-native audience.

Which brands have the sleekest social media strategies? We conducted a thorough multi-layer analytical study, assessing the follower growth, engagement rate, content quality and influencer partnerships of 30 top brands’ Instagram and TikTok accounts.


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