Social Media Reports | Global | April 2024


"Download our Brewing Report which details industry findings and ranks the 20 leading brands worldwide on their social media performance - who's winning and who's being left behind? "


The global sales value of the brewing industry is expected to increase to US$754 billion by 2027. Meanwhile, BrewDog and Sierra Nevada are using new technologies like Augmented Reality to promote their beverages, while Stone Brewing successfully launched their own festival to show that brewing is about more than just drinks. Emulate their social-first advertising strategy to drive consideration among a digitally-native audience.

Which brands have the most successful social media strategies? We conducted a thorough multi-layer analytical study, assessing the follower growth, engagement rate, content quality and influencer partnerships of 20 top brands’ Instagram and TikTok accounts.

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