Social Media Reports | Global | April 2024



Download our Fashion Report which details industry findings and ranks the 21 leading brands worldwide on their social media performance - who's winning and who's being left behind?


64% of consumers in the fashion industry will turn to influencers on social media before purchasing a new product. Meanwhile, Puma’s collaboration with Rihanna shows the deep understanding of the brand’s audience, while ASOS stays ahead of the curve thanks to their authentic and inclusive online presence. Emulate their social-first advertising strategy to drive consideration among a digitally-native audience.

Which brands have the sleekest social media strategies? We conducted a thorough multi-layer analytical study, assessing the follower growth, engagement rate, content quality and influencer partnerships of 21 top brands’ Instagram and TikTok accounts.


Get your report